We are so excited to share the first edition of Mogreet’s 2013

Guide to Text Messaging Regulations and Best Practices!  This document guides mobile marketers through
the many rules surrounding text marketing.

Marketing is both an art and a science. Nowhere is this more evident than in split testing—a scientific approach to the art of advertising.

Split (or A/B) testing is a tried and true method to optimize the strength of your marketing campaign. It’s a simple experiment: two approaches are measured against each other to determine which is most effective.

Traditional split testing can be impractical, expensive, and take months for conclusive results. With text message marketing, split tests can be run at a fraction of the cost and yield almost immediate results.

Your customers are finding you faster than you can find them.

It’s what content marketing is all about: giving consumers reason to find you and reason to stay with you; accumulating useful content upon which to build a partnership of trust.

But in today’s attention-deficient world, you can’t count on consumers to engage with your content for more than moment, (and that’s if you’re lucky). They forget. They get distracted. They find a competitor’s site instead.

Have you noticed?  Everyone is talking about mobile marketing.  So what is the hype about, and how do you even start a mobile marketing program?