Life in China is springing back after weeks of lockdown, while the situation after the pandemic is gradually getting better, attitudes toward digital transformation have changed. With the outbreak keeping people at home, more and more companies have come up with ways to get their business done online. Brands now see the need to manage omnichannel touchpoints and audiences in a proactive way, and make fact-based and data-driven decisions.
comScore and CTR Market Research earlier announced major upgrades to comScore MMX Multi-Platform and Mobile Metrix in China with the introduction of mobile consumer panel data powered by CTR. An analysis of the multi-platform and mobile data revealed some key findings:
- The importance of understanding mobile platforms in China is highlighted by 20% of China Internet users accessing only via mobile devices in a month, double the United States figure of 10%.
- The majority of all digital minutes in China are consumed via apps on mobile devices (62%), higher than in other large digital markets such as the United States and the United Kingdom.
- Whilst mobile devices dominate overall time, it is important to understand that mobile audiences overlap with desktop ones to a varying degree across categories. For example, in the Banking category, the proportion of mobile audiences is double that of desktop audiences.
Read the full article here: www.comscore.com/Insights/Infographics/Understanding-Chinas-Mobile-and-M...
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Additional Measurement Standards Pertaining to the Mobile In App Advertising Market in China Brings Broad Industry Support
(August 7, 2014, New York and Shanghai) – With the full support and guidance of the Mobile Marketing Association (MMA Global), MMA China today released MMA China’s Mobile Application Advertising API Measurement Guidelines, specifically developed for the China market.