APAC | Page 16 | MMA Global

APAC

Indonesia
July 3, 2023 / Jakarta, Indonesia
MarTech Vietnam Report 2022

In the past couple of years, Southeast Asia saw accelerated growth and changes in the technology landscape due to the COVID pandemic - businesses experienced a boom in e-commerce, digital behaviors are normalized among consumers, and B2C engagement had adapted to the digital space. Now that it’s a norm for consumers to shop omnichannel and across multiple digital platforms, the next challenge for brands is to enhance consumers’ shopping experience and strengthen engagement in the future of integrated commerce.

Released: 
March, 2023
Education Section: 
Region: 
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Authored by Sujoy Golan, Chief Business Officer - Vizury, Affle

Authored by Aditya Swaminathan, Associate Vice President, Paytm Ads - PART 2

MMA Member Meet - Attendee

Congratulations and thank you for the MMA [Member Meet] event in Mumbai. It was my first and has made a lasting impression on how well it was conducted. Have been to many industry events and been a panellist in a few but the one we all had was unique. Just wanted to take this opportunity to appreciate and wish luck for all such future events. Look forward to the active invitation and participation from Truecaller. 

VP - Global Marketing Operations
Truecaller

Vietnam Ureka Media Co., Ltd.

Consumer experience is changing rapidly and expectations are evolving, with consumers now expecting a personalized experience across every brand and channel. To adapt to this environment, organizations need to focus on acquiring consumer data and developing a robust and privacy-respecting data strategy. The power of consumer data has given rise to a multibillion-dollar industry that touches all organizations in the world.

Released: 
March, 2023
Education Section: 
Region: