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EMEA

March 2022 – Dubai. Nabd, the largest Arabic News Aggregator, has entered a strategic partnership with Transsion, the leading provider of smart devices and mobile services in global emerging markets, becoming the Arabic News Provider to its smartphone devices in MENA.

What is Digital Transformation?

Study by in-game advertising company Anzu.io reveals what UK gamers look like, what’s important to them, and what their attitudes are towards in-game advertising in 2022

Two-thirds of gamers in the UK say they would welcome more brands into their favorite games. 

Submitter's Company: 
Anzu Virtual Reality Ltd
Member Mention: 

Dubai, February 2, 2022: ArabyAds, the leading technology company in the MENA region, has once again reported a record-breaking Black Friday season in 2021, delivering robust growth for its partners across the region. The company clocked over $210 million in gross merchandise value (GMV) for its partners, recording 100% growth compared to Black Friday sales in 2020. Headquartered in Dubai, ArabyAds helps advertisers to acquire new customers, re-engage with existing customers, and drive customer monetization.

Goodroll - Tooplay

SAS Institute (Pty) Ltd

Huawei Technologies_Aspiegel SE

Reklamania Creative

To set the stage we have an analysis by two analysts at EY who explore the key points in two frameworks.

One by Byron Sharp whose thinking resolves around how brands grow, and the other by Joel Rubinson, a proponent of outcomes-based marketing and the pivotal importance of targeting consumers in the movable middle.

Following this we jump right into panel of experts who offer their take on both frameworks, and actionable advice for you to follow.

Released: 
December, 2021
Education Section: 
Region: