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sensewhere Launches Visit Confirmation Platform for Mobile Attribution

sensewhere Launches Visit Confirmation Platform for Mobile Attribution

Mountain View, CA, 8th May 2017 - sensewhere Ltd., a leading provider of indoor location solutions, introduces a new level of mobile location context for advertisers, retailers and app publishers around the world. The new Visit Confirmation service is part of the adwhere™ platform for location-based advertising and can be used by businesses globally to attribute retail store or other venue visits.

Submitter's Company: 
sensewhere
Content Tags (Deprecated): 
indoor positioning
Mobile marketing
Member Mention: 
sensewhere
Micello
News Type: 
Member Press Release

MMA Announces Mobile Marketing Leadership Forum Speakers including Executives from Budweiser, Coca Cola, Hallmark, Samsung, and Twitter

Senior-Level Marketers to Share Insights and Best Practices for Optimizing Campaigns Beyond Marketing May 9-10 in New York City

News Type: 
MMA Press Release

Qverse

Tenor

Webinar: Monetizing Mobile Data 101 - Insights and Real-World Strategies

Monetize Mobile Data 101: Insights and Real World Strategies May 10th, 2pm ET / 11am PT While the mobile app economy continues to thrive, the ability for app publishers to generate consistent and meaningful revenue from their apps still lags far behind the time spent in apps. To counter this, an emerging trend is for app owners to sell the anonymized data that their audience generates. While selling consumer data has existed for decades, think grocery store loyalty cards, anyone looking to understand how to monetize mobile data struggles to find relevant information on this topic.
Submitter's Company: 
Reveal Mobile
Content Tags (Deprecated): 
monetize mobile
location data
monetize mobile data
monetize location data
mobile app monetization
News Type: 
Member Press Release

Mobile Marketing Association Study with Allstate Insurance Company Reveals Importance of Attribution and Cross Channel Metrics

Cross Marketing Effectiveness (SMoX) research proves fine-tuned targeting strategy a success.

NEW YORK (April 5, 2017) --- The optimal combination of formats and targeting can create significant shifts in sales and consideration, according to the most recent SMoX attribution study done for Allstate Insurance by The Mobile Marketing Association (MMA). The study also proved the clickthrough rate (CTR), a widely-use measurement of impact, has no direct correlation to conversions.

News Type: 
MMA Press Release

Mobile Marketing Association Announces Speakers from Allstate, PepsiCo, Phillips Lighting, Choice Hotels, The Wendy’s Company, and Volvo for Leading Location Leadership Forum

Industry Leaders Join to Explore Best Practices for Marketers; Ultimate Targeting Tool on April 5 in New York City

New York – March 30, 2017 – The Mobile Marketing Association (MMA) today announced executives from Allstate, PepsiCo, Phillips Lighting, Choice Hotels, The Wendy’s Company, and Volvo Cars USA will lead the roster for the MMA Location Leadership Forum: Making Mobile Moments Matter on April 5 in New York City.

News Type: 
MMA Press Release

MRC Issues Location Based Advertising Measurement Guidelines

Produced in Collaboration with MMA and IAB, New Guidelines Establish Recommended Set of Practices for Location Measurement

Submitter's Company: 
News Type: 
MMA Press Release

The Impact of Mobile Signals on the Consumer Journey A Report by Mobile Marketing Association and Radium One

A new report by the MMA and RadiumOne is ready for download, and an essential read for any marketer who is trying to figure out how mobile impacts the consumer journey – and how well other marketers believe they are executing in mobile. In it, you’ll learn:
  • What the top mobile signals are for branding, by vertical.
  • What signals marketers are employing, based on KPIs.
  • How the purchase funnel really works. (Hint: It’s not a funnel.)
  • What marketers feel is their biggest challenge when it comes to leveraging data to improve marketing performance.
News Type: 
General News

Mobile Marketing Association Announces Industry’s First Mobile Video Leadership Forum

Mobile Marketing Association Announces Industry’s First Mobile Video Leadership Forum

Senior level marketers from Choice Hotels, Dunkin’ Brands, Target, Samsung, The Coca-Cola Company and XO Group to explore mobile’s unprecedented power for engagement and storytelling on March 21 in New York City

News Type: 
MMA Press Release