Global | Page 14 | MMA / Marketing + Media Alliance

Global

Research

How We Spend & What We Say

The State of Advertising Spend based on five years of cross-industry data.
Advertising is trying to pack more into every ad than it did five years ago, and each industry does it differently. This report tracks how brands spend and what they say across 10 industries, 6 channels and 20 quarters (2021 to 2025), so every marketer can see where their industry stands and which of its habits are worth keeping.
Report

AI Disruption of Marketing Operating Models

MMA and BCG have partnered in an exclusive CMO survey that explores how AI is influencing key aspects of the marketing operating model. AI is reshaping marketing – specifically the future of how we work across the full operating model internally and externally. This research offers actionable insights into building a more agile, AI-ready marketing organization.
 NEW

AI Disruption of Marketing Operating Models

MMA and BCG have partnered in an exclusive CMO survey that explores how AI is influencing key aspects of the marketing operating model. AI is reshaping marketing — specifically the future of how we work across the full operating model internally and externally. This research offers actionable insights into building a more agile, AI-ready marketing organization.

Released: 
July, 2026
File Size: 
1.7 MB
Region: 
Global
MMA Member Badge

SMARTIES India 2026 Top Wins Spread Across Non-CPG Categories, Titan Takes ‘Best in Show’

October 13, 2026

Titan, Airtel, UltraTech Cement, L’Oréal, Colgate, Pedigree, WPP, Ogilvy, Talented, Amazon Ads and Logy.AI take top Industry Awards as SMARTIES India 2026 sets global business impact benchmarks.


Industry awards new.png

Dec
2
Wed
Wesley ter HaarMatthijs KlipSneha Ghosh
Dec 2, 2026 · Global · AI strategy and adoption

AI for Marketers: What Took Hold in 2026 and What to Build Toward in 2027

Webinar Partner

In 2026, we continued to see a flurry of new AI tools, but most never make it into a real marketing organization, and the ones that do rarely look like the launch post. Join us as Monks separates the 2026 shifts that took hold from the ones that only made noise, and shares what marketing leaders should build toward in 2027, grounded in a delivered client project.

AI strategy and adoptionMarketing Org & Talent
Register

Pages