Attribution | MMA
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Wednesday, November 18, 2020 - 10:30am to 11:30am EST

Speakers: 
Marketing Attribution Think Tank (MATT) Lead
MMA Global
MMA MTA Expert & President
Rubinson Partners, Inc.
SVP – Head of Industry Research
MMA
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Kantar Millward Brown Partners with Cuebiq to Provide Marketers with Critical Intelligence on Offline ROI

Submitter's Company: 
Cuebiq
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New York, NY (May 17, 2017)

Kantar Millward Brown, a leading global research agency helping businesses grow strong brands, today announced a partnership with Cuebiq, the largest provider of accurate and precise location data in the U.S., to help marketers measure the offline ROI of their advertising.

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Cuebiq Unveils Industry’s First Footfall Attribution Benchmarks for Nine Key Verticals

Submitter's Company: 
Cuebiq
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Cuebiq Unveils Industry’s First Footfall Attribution Benchmarks for Nine Key Verticals

Report allows marketers to determine impact of digital campaigns on offline activities like in-store visits

New York, NY (June 6, 2017) 

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Footfall Attribution Benchmarks

Marketers today have seemingly unlimited options when it comes to building, targeting and delivering a campaign. Amid all of these options, marketers are still trying to answer the age-old question: Is my advertising actually working? Location data has quickly emerged as a powerful solution to tie together signals across channels, it helps marketers measure in-store footfall. Footfall attribution analysis enables marketers to see how their audience is reacting to a campaign in the physical world.

The whitepaper will take a closer look at how marketers can implement key footfall metrics and leverage attribution into their campaign analysis and strategic planning. Among the report's key highlights:

- The power of high quality location data to answer marketers' most pressing questions.

- Footfall attribution benchmarks by advertising vertical.

- Consumers' footfall trends, offline behaviors, and brand loyalty by advertising category.


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Beintoo spins off US operations under new business intelligence company: Cuebiq; Antonio Tomarchio appointed to CEO, Cuebiq

Submitter's Company: 
Cuebiq
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Cuebiq Enters Business Intelligence Marketplace and Launches New Interactive Attribution Dashboard, VisitQ
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Home decor retailer sees 118% increase in in-store visits attributable to RetailMeNot with in-store offer

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Submitter's Company: 
RetailMeNot, Inc.
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Duncan McCall Shares Tips on Solving for Cross-Device Attribution


How Retail Marketers Are Solving the Attribution Equation

Today’s consumer encounters a wide range of marketing messages throughout the purchase journey. New attribution models are helping retailers create more effective campaigns that attract new customers, accelerate sales conversion and increase revenues and profit margins. This report outlines some of the issues that are currently impacting attribution assignment and highlights how some retail marketers are addressing the difficulties that arise when laying the foundation for future success.
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