Marketers today have seemingly unlimited options when it comes to building, targeting and delivering a campaign. Amid all of these options, marketers are still trying to answer the age-old question: Is my advertising actually working? Location data has quickly emerged as a powerful solution to tie together signals across channels, it helps marketers measure in-store footfall. Footfall attribution analysis enables marketers to see how their audience is reacting to a campaign in the physical world.

The whitepaper will take a closer look at how marketers can implement key footfall metrics and leverage attribution into their campaign analysis and strategic planning. Among the report's key highlights:

- The power of high quality location data to answer marketers' most pressing questions.

- Footfall attribution benchmarks by advertising vertical.

- Consumers' footfall trends, offline behaviors, and brand loyalty by advertising category.

Today’s consumer encounters a wide range of marketing messages throughout the purchase journey. New attribution models are helping retailers create more effective campaigns that attract new customers, accelerate sales conversion and increase revenues and profit margins. This report outlines some of the issues that are currently impacting attribution assignment and highlights how some retail marketers are addressing the difficulties that arise when laying the foundation for future success.