AdMob

Google: Dubai resort’s mobile site encourages customers to interact with its business – and its dolphins

GOALS

• Replicate desktop site as closely as possible

• Facilitate multi-platform access

APPROACH

• Created mobile site using a transcoding solution

• Used Google Mobile Ads and app to drive site traffic

RESULTS

• Mobile site now attracts 22% of total visits

Google: MAG Interactive builds and scales a thriving app business

GOALS

• Build an engaging and competitive multiplayer game

• Grow a significant user base across multiple countries

• Monetise game to enable users to play for free

• Drive sales of paid version among engaged fans

SOLUTION

• Build Ruzzle for both Android and iOS

Google: Renault drives mobile forward with the launch of Europe’s pioneering automotive third-party served rich media campaign

GOALS

• To overcome the mobile ad industry’s reporting discrepancies problem

• To record video views and facilitate brand engagement

APPROACH

• Designed tap-to-expand rich media creative

• Used DoubleClick Studio to build ad creative and implement tracking code

Third Party Ad Serving

Google: Bethesda Softworks uses the innovative Branded Video ad format on the AdMob network to unleash the trailer for its new game Dishonored

Bethesda Campaign

La Fourchette - Google whets restaurant booking site’s appetite for mobile advertising

LaFourchette

GOALS
- Promote the company’s mobile site and Android, iPhone and Windows Phone apps
- Increase the number of restaurant bookings

APPROACH
- Used AdWords search and display ads to target users across devices
- Targeted iPhone and Android devices specifically with in-app display ads

Google: dubizzle attracts high-quality traffic from mobile ads and improves conversion rates by up to 300 per cent

dubizzle

GOALS
- Reach a new market of smartphone and tablet users
- Reduce cost and increase reach
- Increase the quality, quantity and engagement of site traffic

APPROACH
- Designed the mobile site so that users could quickly find what they were looking for, using a responsive format which resizes automatically for each device
- Took advantage of the fact that mobile users were more likely to be serious buyers

Responsive Web Design

RWD

Classifieds

Google: Deemedya’s new mobile app reaches 13 million downloads within five weeks

Deemedya

GOALS
- Drive downloads
- Increase app discoverability

APPROACH
- Target owners of new iOS and Android devices
- Track conversions to optimize cost per download

RESULTS
- Achieved 13 million users within five weeks of launch with Google
- Reached CPD of less than 0.5$ with a 9.9% conversion rate
- Conversion Optimizer boosted conversion rate by 77%