Discover how location intelligence produces powerful retail insights that can drive brand performance. Cuebiq and GasBuddy examined over 121 million consumer trips to C-Store and Fuel Retailers in 2017. Our latest Footfall Traffic Report sheds light on retail insights, consumer behaviors, trends and a 2018 forecast provided by CSP.
Key Retail Insights Include:
Retail Intelligence: How Brands Can Drive More Visits and Create a Better Consumer Experience
2017 in Review: Top Brands, Visit Trends, Consumer Habits, Shopping Preferences and More
Let's face it- data lingo is confusing. That's why we created this handy digital data dictionary to help you, and us, keep track of it all. Master your mobile marketing campaigns by staying up to date on the latest digital terminology.
The Mobile Effect: Optimize Digital Coupons to Boost Sales
The speed with which the marketing landscape is changing is dizzying. Technologies, trends and opportunities within the omnichannel
universe have placed retail and brand marketers in a bit of a spin as they try
to manage the cycle of change. One of the key challenges for marketers is to ensure
their customers have a seamless brand experience, whether in-store or online,
sitting at a desktop or engaging on-the-go with mobile devices.
Thanks to the proliferation of smartphones, tablets and “phablets,” a new realm of engagement between consumers and retailers beyond the physical store has been tapped. Mobile has not only created digital customer interactions like “showrooming,” but also impacted the way retailers use the data gathered from that mobile usage to deliver the best offers and personalized services in-store. Now, with many more brands and retailers jumping on the mobile wave and embracing digital marketing efforts, the question is not why should they go mobile, but how?
In response to that question, Alex Romanov, CEO of iSIGN Media, a mobile advertising technology company, has released a snapshot of top mobile and digital trends that retailers should adapt to, and that will significantly help them connect with their customers, and in turn increase ROI and loyalty.