Monetizing Consumer Interactions in the Data-Driven Age: How Retailers Can Up their Digital Consumer Engagement and Generate Revenues in 2013
Thanks to the proliferation of smartphones, tablets and “phablets,” a new realm of engagement between consumers and retailers beyond the physical store has been tapped. Mobile has not only created digital customer interactions like “showrooming,” but also impacted the way retailers use the data gathered from that mobile usage to deliver the best offers and personalized services in-store. Now, with many more brands and retailers jumping on the mobile wave and embracing digital marketing efforts, the question is not why should they go mobile, but how?
In response to that question, Alex Romanov, CEO of iSIGN Media, a mobile advertising technology company, has released a snapshot of top mobile and digital trends that retailers should adapt to, and that will significantly help them connect with their customers, and in turn increase ROI and loyalty.
In “Monetizing Consumer Interactions in the Data-Driven Age: How Retailers Can Up their Digital Consumer Engagement and Generate Revenues in 2013,” Alex explores how retailers must execute and act on big data, while adapting to channel convergence (like integrating traditional media) and delivering relevant content in real time that “speaks” to consumers and their daily demands. By engaging consumers in that timely manner, Alex explains how retailers are learning to react to the new fundamental component in retail for 2013: the digital consumer.
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