Mining the Big Data Windfall One Device at a Time: Why Measuring Metrics is Marketer Gold
Named one of the top 10 strategic technology trends for 2013, Alex Romanov, CEO of iSIGN Media, helps brands and retailers decode Big Data with the release of its annual data report, “Mining the Big Data Windfall One Device at a Time: Why Measuring Metrics is Marketer Gold.”
In this report, Alex discusses the potential for brand marketers and retailers, including:
- How to capture data and act upon it in real-time, while also balancing consumers’ security;
- Capitalizing on big data in the mobile marketing landscape, and
- How to implement a strategy addressing privacy concerns while connecting with consumers in entirely new ways.