Full Value of Mobile | MMA Global
  2. Full Value of Mobile
  2. Full Value of Mobile

Full Value of Mobile

Google: In a study conducted by Carphone Warehouse, spend on mobile search delivers a 5:1 ROI, and 90% of clicks are incremental

TM
Submitted by Tarik Mudares on Wed, 11/12/2014 - 11:18
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With 800 retail stores across the UK and Ireland, Carphone Warehouse is the UK’s largest independent mobile phone retailer. In terms of digital traffic, its website was the second fastest rising e-commerce site in the UK between 2012 and 2013.

Teaser Image: 
PDF(s): 
PDF icon case_study-_carphone_warehouse_2013_uk.pdf
Case Study Type(s): 
Retail
Content Tags (Deprecated): 
Full Value of Mobile
Topics (Deprecated): 
mobile search
retail

L’Oreal’s Redken drives salon visits and increases user engagement with robust mobile strategy

JP
Submitted by Julie Pottier on Wed, 02/27/2013 - 10:34
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Member Submitted: 
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Teaser Image: 
Mobile Website
PDF(s): 
PDF icon Case Study L'Oreal Redken Mobile ( Feb 2013).pdf
Case Study Type(s): 
Consumer Packaged Goods
Content Tags (Deprecated): 
mobile advertising
Full Value of Mobile
Google mobile ads

adidas and iProspect explore an innovative approach for measuring mobile’s impact on in-store conversions

JP
Submitted by Julie Pottier on Tue, 12/11/2012 - 11:17
Goals
  • Drive sales to adidas brick and mortar stores
  • Assign a value for mobile to in-store conversions
  • Prove that mobile brings incremental value to the business 

Approach 
  • Leveraged location extensions formats 
  • Developed an innovative value-assignment 
  • model for Mobile to in-store conversions

Results
    Teaser Image: 
    adias store locator page on mobile
    PDF(s): 
    PDF icon adidas_cs_final.pdf
    Case Study Type(s): 
    Retail
    Content Tags (Deprecated): 
    adidas
    Full Value of Mobile
    mobile to store