Full Value of Mobile | MMA Global

Full Value of Mobile

Google: In a study conducted by Carphone Warehouse, spend on mobile search delivers a 5:1 ROI, and 90% of clicks are incremental

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With 800 retail stores across the UK and Ireland, Carphone Warehouse is the UK’s largest independent mobile phone retailer. In terms of digital traffic, its website was the second fastest rising e-commerce site in the UK between 2012 and 2013.

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L’Oreal’s Redken drives salon visits and increases user engagement with robust mobile strategy

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adidas and iProspect explore an innovative approach for measuring mobile’s impact on in-store conversions

Goals
  • Drive sales to adidas brick and mortar stores
  • Assign a value for mobile to in-store conversions
  • Prove that mobile brings incremental value to the business 

Approach 
  • Leveraged location extensions formats 
  • Developed an innovative value-assignment 
  • model for Mobile to in-store conversions

Results
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    adias store locator page on mobile
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