Guidance and standards | MMA Global
  2. Guidance and standards
  2. Guidance and standards

Guidance and standards

Why Data Quality Matters

December 18, 2020

Are you hearing about data quality more and more lately and wondering why it matters? A group of industry experts recently met to discuss the topic of data quality and why it matters now more than ever.

The panel was hosted by Eyeota and the panelists in this discussion were:

MMA Members Form Committee to Focus On Mobile Video Advertising Guidance and Standards

The committee will work to establish definitions, best practices and standards for the use of mobile video in marketing

New York, NY, 16 October 2012 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced, the launch of the MMA Mobile Video Committee. Anne Schelle, CEO of Acta Consulting and Executive Director of the Open Mobile Video Coalition, and Will Kassoy, CEO of AdColony, will lead the mission as co-chairs of the committee. 

Content Tags (Deprecated): 
best practices
advertising
mobile video
MMA
Mobile Marketing Association
Committee
Guidance and standards
Member Mention: 
Mogreet
Neustar
comScore
Anne Schelle
Greystripe
JumpTap
Mindshare
Will Kassoy
Tom Godfrey
Acta
AdColony
AdMarvel
Collective
Crisp Media
E-View Connections
GoldSpot
Jesta Digital
Jivox
Millennial Media
Mocean Mobile
Nexage
The Nielsen
News Type: 
MMA Press Release