MMA SMARTIES Unplugged 2021 - Watch On-Demand

Speaker Presentations

Presentations the MMA has permission to post are available for viewing and download below. View the full agenda.

Tuesday, November 9, 2021

The Future of the Visual Economy: Creativity as Currency
12:05PM-12:30PM ET

Andrew Johnstone, Creative Industries Lead, Canva

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Future Proof your Video Spend by Getting in the Game
12:40PM-1:10PM ET

Paul Mascali, Head of Esports and Gaming, PepsiCo
Gabrielle Heyman, Head of Global Ad Sales, Zynga

Moderator:

Vassilis Bakopoulos, SVP – Head of Industry Research, MMA

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Get Creative With AI: Find a Path Forward through Industry Disruption
1:33PM-1:55PM ET

Grace Murphy, Head of Brand Strategy, IBM Watson Advertising
Brian Hull, Head of Global Creative Labs, IBM Watson Advertising and Weather

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Reinventing In-App Marketing with Mobile Stories: A Success Story by Domino's Pizza
1:55PM-2:17 PM ET

Irem Isik, Director of Operations, Storyly
Beril Savuri, Digital Product Manager, Domino’s

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Wednesday, November 10, 2021

The Creative Effectiveness Formula – Turning Risk Into Results
12:05PM-12:30PM ET

Suzanne Powers, Global President & Global Chief Strategy Officer, McCann Worldgroup

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Authenticity Through Creativity
12:40PM-1:05 PM ET

Adam Harris , Global Head, Brand Partnership Studio, Twitch
SurfNBoy, Twitch Creator,

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Best of 2021 SMARTIES
1:30PM-1:55 PM ET

Lyle Yetman, Group Creative Director, McKinney
Jeff Klein, Chief Marketing Officer, Little Caesars
Andrea Brimmer, Chief Marketing and Public Relations Officer, Ally Financial Inc.
Mariana Dimitrova, Managing Partner, Executive Director, MediaCom

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