Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | Yumoş | Household & Domestic | EMEA | 156.9 |
| 2 | Algida | Food | EMEA | 102.2 |
| 3 | Coca-Cola | Soft Drinks | EMEA | 98.4 |
| 4 | Kotex | Toiletries & Cosmetics | EMEA | 92.6 |
| 4 | L'Enfant Bleu | Non-profit, public sector & education | EMEA | 92.6 |
| 6 | Dimes | Soft Drinks | EMEA | 82.7 |
| 6 | Samsung Galaxy | Technology & Electronics | EMEA | 82.7 |
| 8 | Arçelik | Technology & Electronics | EMEA | 82.4 |
| 9 | McDonald's | Retail | EMEA | 80.7 |
| 9 | RAKBANK | Financial Services | EMEA | 80.7 |
| 11 | KFC | Retail | EMEA | 80.2 |
| 11 | MatchKit | Media & Publishing | EMEA | 80.2 |
| 13 | Tinkies | Food | EMEA | 78.4 |
| 14 | Tadım | Food | EMEA | 76.4 |
| 15 | İşbank | Financial Services | EMEA | 68.1 |
| 16 | JIVE | Soft Drinks | EMEA | 64.1 |
| 17 | Dettol | Household & Domestic | EMEA | 60.5 |
| 18 | Vodafone | Telecoms & Utilities | EMEA | 60.1 |
| 19 | Dove | Toiletries & Cosmetics | EMEA | 59.8 |
| 20 | Algida Max | Food | EMEA | 58.6 |
| 21 | Doritos | Food | EMEA | 56.9 |
| 22 | Pepsi | Soft Drinks | EMEA | 48.9 |
| 23 | Ruffles | Food | EMEA | 45.4 |
| 24 | Ariel / Tide | Household & Domestic | EMEA | 40.3 |
| 24 | Tawuniya Insurance | Financial Services | EMEA | 40.3 |
| 26 | Akbank | Financial Services | EMEA | 40.1 |
| 26 | Bepanthol | Pharma & Healthcare | EMEA | 40.1 |
| 26 | Checkers Xtra Savings | Retail | EMEA | 40.1 |
| 26 | Eti Popkek | Food | EMEA | 40.1 |
| 26 | Little Caesars | Retail | EMEA | 40.1 |
| 26 | Solidarity Fund | Non-profit, public sector & education | EMEA | 40.1 |
| 26 | Vodacom | Technology & Electronics | EMEA | 40.1 |
| 33 | Disney | Media & Publishing | EMEA | 36.4 |
| 34 | Knorr | Food | EMEA | 36.3 |
| 34 | STC Pay | Financial Services | EMEA | 36.3 |
| 36 | Albany | Food | EMEA | 36.1 |
| 36 | Converse | Clothing & Accessories | EMEA | 36.1 |
| 36 | Shield | Toiletries & Cosmetics | EMEA | 36.1 |
| 36 | Vicinity Media | Media & Publishing | EMEA | 36.1 |
| 36 | Wuhu Rewards | Retail | EMEA | 36.1 |
| 41 | Yapı Kredi | Financial Services | EMEA | 32.6 |
| 42 | Du | Telecoms & Utilities | EMEA | 32.3 |
| 42 | Kitco | Food | EMEA | 32.3 |
| 44 | Algida Maraş Usulü | Food | EMEA | 32.1 |
| 44 | Aromat | Food | EMEA | 32.1 |
| 44 | Media & Publishing | EMEA | 32.1 | |
| 44 | First for Women | Financial Services | EMEA | 32.1 |
| 44 | Lux | Toiletries & Cosmetics | EMEA | 32.1 |
| 44 | OMO | Household & Domestic | EMEA | 32.1 |
| 44 | SuperFresh | Food | EMEA | 32.1 |
| 51 | Canesten | Pharma & Healthcare | EMEA | 29.8 |
| 52 | AXA | Financial Services | EMEA | 29.6 |
| 53 | adidas | Clothing & Accessories | EMEA | 28.8 |
| 54 | L'usine Puffs | Food | EMEA | 28.2 |
| 54 | Max Fashion | Clothing & Accessories | EMEA | 28.2 |
| 56 | Galito's Flame Grilled Chicken | Retail | EMEA | 28.1 |
| 56 | KOO | Food | EMEA | 28.1 |
| 56 | Nando's | Retail | EMEA | 28.1 |
| 56 | PEP Stores | Retail | EMEA | 28.1 |
| 60 | Finish | Household & Domestic | EMEA | 25.6 |
| 60 | Puma | Clothing & Accessories | EMEA | 25.6 |
| 62 | Boom Boom | Food | EMEA | 24.8 |
| 62 | Trendyol | Retail | EMEA | 24.8 |
| 64 | ING | Financial Services | EMEA | 24.6 |
| 65 | Almarai Long-Life Juices | Soft Drinks | EMEA | 24.2 |
| 65 | National Bank of Kuwait | Financial Services | EMEA | 24.2 |
| 65 | Nike | Clothing & Accessories | EMEA | 24.2 |
| 68 | Anheuser-Busch InBev | Alcoholic Drinks | EMEA | 24.0 |
| 68 | Cheetos | Food | EMEA | 24.0 |
| 68 | Riot Games | Technology & Electronics | EMEA | 24.0 |
| 68 | SmartStart | Non-profit, public sector & education | EMEA | 24.0 |
| 68 | United Nations Office for the Coordination of Humanitarian Affairs | Non-profit, public sector & education | EMEA | 24.0 |
| 73 | Almarai | Food | EMEA | 20.2 |
| 73 | Ford | Automotive | EMEA | 20.2 |
| 75 | Fiat | Automotive | EMEA | 17.0 |
| 75 | Kinder | Food | EMEA | 17.0 |
| 75 | Pandora | Clothing & Accessories | EMEA | 17.0 |
| 78 | Huawei | Technology & Electronics | EMEA | 16.5 |
| 79 | Dar Al Mashaer | Business & Industrial | EMEA | 16.1 |
| 80 | Volvo | Automotive | EMEA | 16.0 |
| 81 | ARZUM | Technology & Electronics | EMEA | 12.5 |
| 81 | Mastercard | Financial Services | EMEA | 12.5 |
| 83 | Shahid | Media & Publishing | EMEA | 12.1 |
| 84 | Absa Bank | Financial Services | EMEA | 12.0 |
| 84 | Bio-Oil | Toiletries & Cosmetics | EMEA | 12.0 |
| 84 | Dexter Dance School | Leisure & Entertainment | EMEA | 12.0 |
| 84 | Hellmann's | Food | EMEA | 12.0 |
| 84 | Lexus | Automotive | EMEA | 12.0 |
| 84 | Montego Pet Nutrition | Household & Domestic | EMEA | 12.0 |
| 84 | OLA South Africa | Food | EMEA | 12.0 |
| 84 | Orijin | Soft Drinks | EMEA | 12.0 |
| 84 | Philips | Technology & Electronics | EMEA | 12.0 |
| 84 | PlayStation | Technology & Electronics | EMEA | 12.0 |
| 84 | QNB Finansbank | Financial Services | EMEA | 12.0 |
| 84 | Reboost Energy | Soft Drinks | EMEA | 12.0 |
| 84 | RisCura | Financial Services | EMEA | 12.0 |
| 84 | Sanlam | Financial Services | EMEA | 12.0 |
| 84 | Sanofi | Pharma & Healthcare | EMEA | 12.0 |
| 84 | Sensodyne | Toiletries & Cosmetics | EMEA | 12.0 |
| 84 | South Africa Government | Non-profit, public sector & education | EMEA | 12.0 |
| 84 | South African Tourism | Transport & Tourism | EMEA | 12.0 |
| 84 | Standard Bank | Financial Services | EMEA | 12.0 |
| 84 | whatsfordinner | Food | EMEA | 12.0 |
| 104 | Amazon Prime Video | Media & Publishing | EMEA | 8.5 |
| 104 | Domino's Pizza | Retail | EMEA | 8.5 |
| 104 | Fast & Furious 9 | Media & Publishing | EMEA | 8.5 |
| 107 | DenizBank | Financial Services | EMEA | 8.3 |
| 107 | Migros | Retail | EMEA | 8.3 |
| 109 | 7DAYS | Food | EMEA | 8.1 |
| 109 | Babyshop | Retail | EMEA | 8.1 |
| 109 | Dasani | Soft Drinks | EMEA | 8.1 |
| 109 | Farm's Select smoothies | Soft Drinks | EMEA | 8.1 |
| 109 | First Abu Dhabi Bank | Financial Services | EMEA | 8.1 |
| 109 | Marriott | Transport & Tourism | EMEA | 8.1 |
| 109 | Snickers | Food | EMEA | 8.1 |
| 109 | yaqoot | Telecoms & Utilities | EMEA | 8.1 |
| 117 | AVBOB | Financial Services | EMEA | 8.0 |
| 117 | BMW | Automotive | EMEA | 8.0 |
| 117 | Corteva Agriscience | Business & Industrial | EMEA | 8.0 |
| 117 | Ferrero Rocher | Food | EMEA | 8.0 |
| 117 | Jaguar | Automotive | EMEA | 8.0 |
| 117 | L’Oréal | Toiletries & Cosmetics | EMEA | 8.0 |
| 117 | MTN | Technology & Electronics | EMEA | 8.0 |
| 117 | Nescafe | Soft Drinks | EMEA | 8.0 |
| 117 | sahibinden.com | Retail | EMEA | 8.0 |
| 117 | Tracker CareGuard | Technology & Electronics | EMEA | 8.0 |
| 117 | Turkcell | Telecoms & Utilities | EMEA | 8.0 |
| 117 | White Star Super Maize Meal | Food | EMEA | 8.0 |
| 129 | Lipton | Soft Drinks | EMEA | 5.0 |
| 129 | Rexona | Toiletries & Cosmetics | EMEA | 5.0 |
| 131 | Big Bold | Food | EMEA | 4.3 |
| 131 | Bulldog | Alcoholic Drinks | EMEA | 4.3 |
| 131 | Extra | Retail | EMEA | 4.3 |
| 131 | Hasbro | Leisure & Entertainment | EMEA | 4.3 |
| 131 | Mentadent | Toiletries & Cosmetics | EMEA | 4.3 |
| 131 | Meta / BMG | Technology & Electronics | EMEA | 4.3 |
| 131 | Nespresso | Soft Drinks | EMEA | 4.3 |
| 131 | Pharmaton | Pharma & Healthcare | EMEA | 4.3 |
| 131 | Poundland | Retail | EMEA | 4.3 |
| 131 | Skechers | Clothing & Accessories | EMEA | 4.3 |
| 141 | Bank AlJazira | Financial Services | EMEA | 4.0 |
| 141 | BNP Paribas TEB | Financial Services | EMEA | 4.0 |
| 141 | Cebimdeki Danisman | Financial Services | EMEA | 4.0 |
| 141 | Desmond & Leah Tutu Legacy Foundation | Non-profit, public sector & education | EMEA | 4.0 |
| 141 | Dr Oetker | Food | EMEA | 4.0 |
| 141 | Emotion | Toiletries & Cosmetics | EMEA | 4.0 |
| 141 | Fanta | Soft Drinks | EMEA | 4.0 |
| 141 | Fenerbahçe Spor Kulübü | Leisure & Entertainment | EMEA | 4.0 |
| 141 | First | Food | EMEA | 4.0 |
| 141 | Fitbit Sense | Technology & Electronics | EMEA | 4.0 |
| 141 | Fundi | Financial Services | EMEA | 4.0 |
| 141 | Garanti BBVA | Financial Services | EMEA | 4.0 |
| 141 | GlaxoSmithKline | Pharma & Healthcare | EMEA | 4.0 |
| 141 | Kia | Automotive | EMEA | 4.0 |
| 141 | Maybelline | Toiletries & Cosmetics | EMEA | 4.0 |
| 141 | Med-Lemon | Pharma & Healthcare | EMEA | 4.0 |
| 141 | MNG Kargo | Transport & Tourism | EMEA | 4.0 |
| 141 | Nampak | Business & Industrial | EMEA | 4.0 |
| 141 | Olips | Food | EMEA | 4.0 |
| 141 | PAXI | Business & Industrial | EMEA | 4.0 |
| 141 | Pepapp | Technology & Electronics | EMEA | 4.0 |
| 141 | Shoprite Xtra Savings | Retail | EMEA | 4.0 |
| 141 | Supradyn | Pharma & Healthcare | EMEA | 4.0 |
| 141 | The South African Presidency | Non-profit, public sector & education | EMEA | 4.0 |
| 141 | TikTok | Media & Publishing | EMEA | 4.0 |
| 141 | Unilever | Toiletries & Cosmetics | EMEA | 4.0 |
| 141 | Voltaren | Pharma & Healthcare | EMEA | 4.0 |