MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Brands - EMEA 2021

KFC


Overall Rank: 11
Points: 80.2
Awards Won: 7
Finalist(s) Achieved: 4

Best in Show(s) Won: 0
Gold(s) Won: 4
Silver(s) Won: 3
Bronze(s) Won: 0
Region: EMEA

Campaigns and Awards 2021

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

"Convince the Colonel" mCommerce launch

KFC

Yum! Brands

Yonder

South Africa

Innovation, Social Commerce, Innovation, mCommerce

Smarties South Africa

Gold, Silver, Finalist (2)

Virtual Buckets "gold hunt"

KFC

Yum! Brands

Yonder

South Africa

Promotion, Mobile Gaming Gamification & E-Sports

Smarties South Africa

Gold (2), Silver

Vernac Test

KFC

Yum! Brands

Yonder

South Africa

Promotion, Lead Generation / Direct Response / Conversions, Pendoring, Social Media Marketing

Smarties South Africa

Gold, Silver, Finalist (2)