MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Brands - EMEA 2021

Ariel / Tide


Overall Rank: 24
Points: 40.3
Awards Won: 8
Finalist(s) Achieved: 0

Best in Show(s) Won: 0
Gold(s) Won: 6
Silver(s) Won: 2
Bronze(s) Won: 0
Region: EMEA

Campaigns and Awards 2021

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

e-Direct, a new way to shop Laundry

Ariel / Tide

Procter & Gamble

Leo Burnett

Lebanon

Cross Channel Integration, mCommerce, eCommerce (pivoting during the pandemic), Technology Innovation

Smarties MENA

Gold (3), Silver

e-Direct, a new way to shop Laundry

Ariel / Tide

Procter & Gamble

AYM Commerce

Lebanon

Cross Channel Integration, mCommerce, eCommerce (pivoting during the pandemic), Technology Innovation

Smarties MENA

Gold (3), Silver