The power of mobile provides unprecedented insights into purchase behavior, can exponentially maximize ROI across marketing campaigns when optimized, and creates a dynamic, personalized and closer brand experience with consumers. The availability of this data, combined with the potential for increased effectiveness and the intimacy of mobile devices enables marketers to disrupt the current status quo as well as transform current business models. In fact, it is inarguable that mobile presents the most significant business transformation we will see in our lifetimes.
While the opportunity with mobile is extraordinary, achieving the perfect synergy of Innovation, Measurement & Transformation is complicated.
This year’s SM2 Innovation Summit will:
By empowering consumers with more choice, content and control, mobile has become a catalyst for doing and thinking differently. Achieving the delicate balance of innovation, measurement and transformation will make you the driver of change within your own organization, and increase your brand's competitive edge in today’s hyper-connected world.
The opportunity mobile provides to get closer to consumers is unprecedented, but that requires agility and demands different ways of thinking.
This is what makes the Smarties Awards the greatest showcase for innovation and creativity - but also…RESULTS! If your campaigns have mobile at their heart, it’s time to stand up and be counted.