Hans Helbig | MMA Global

Hans Helbig

Hans Helbig
Global Head of Digital Marketing
Reckitt Benckiser

As a digital leader at RB, a global CPG company with a portfolio of brands that generated £10b+ of revenue, Hans is responsible for bringing together class leading digital programmes covering platforms, capabilities, strategic thinking and brand management. His product portfolio covers everything from Durex and Dettol to Cillit Bang and Nurofen. As the founding lead for the Global Digital function at RB, Hans has spent the last 3 years really embedding digital thinking across the organisation and driving business change on a truly global scale.

His career has extended across sectors from automotive to healthcare, telecoms, media and FMCG covering some of the world’s best known brands. He has also run his own consulting practice working closely with the start-up community in London. Before joining RB, his career included senior digital roles at The Coca-Cola Company, Sony, Vestel and Hutchison 3G. The core essence in his career has been about bringing digital change to large corporations.