Throughout her 15-year career in digital marketing, Amanda Zaky has led Digital Media and Marketing efforts for some of the world’s most influential brands at Nabisco/Kraft, Wyeth Consumer Healthcare, and currently at Mars Chocolate North America.  In her current role, Amanda leads the overall Digital Media strategy, including the Digital Media Innovation strategy, for the Mars Chocolate North America portfolio of brands, including M&Ms, Snickers, and Twix.