Agenda | MMA Global

Agenda

 

Room 1: Reimagining & Empowering Thought Leadership

Reimagining & Empowering Thought Leadership

Join us in

Room 1 - Elevate your thought leadership: Industry insights on brand building & technology leverage

Growth Engine & Unlocking Performance

Join us in

Room 2 - Unleash success with performance marketing: Growth hacking and data-driven strategies for rapid expansion and sustainable growth.

Innovating and Elevating Business Strategies

Join us in

Room 3 - Explore advanced tactics for business growth, staying ahead of the competition in a dynamic marketplace.

8:00 AM – 9:25 AM

Welcome Guests to Exhibition

 

 

9:30 AM – 9:40 AM

Opening Remarks from MMA Global

Location: MMA Connection Soirée

 

 

MMA Board Member and Managing Director APAC
MMA APAC
Country Director Vietnam, Myanmar and Cambodia & Board Member Vietnam
MMA Global - APAC

9:45 AM – 10:10 AM

[Keynote Speech]

 

The Strategic Edge To Cultivate The Future: Leading From The Future As It Emerges

Immerse yourself in a fusion of empathy, audacious innovation, and limitless creativity, yielding strategies of unmatched impact. This topic reveals how these foundational principles reshape the marketing and communication landscape, steering us towards a future teeming with potential and empowerment.

CEO
Golden Communication Group
Principle Professional - Mobile Experience            
Samsung Electronics Vietnam

10:15 AM – 10:40 AM

[Keynote Speech]

 

Transforming Marketing Thru the Power of Generative AI

 As new generative AI technology grabs headlines and captures imagination for businesses and consumers alike, organizations have a unique opportunity to harness the power of generative AI to drive value faster in their own businesses. Generative AI is creating new opportunities for marketers in areas such as personalized marketing enhanced by sentiment analysis, content marketing , search and advertising. This session will explore the opportunities available, real life customer successes and how we democratize this technology for broader adoption.
 

Country General Manager
Microsoft Vietnam

10:45 AM – 11:05 AM

BOOTH VISITING

 

 

11:10 AM – 11:35 AM

[Keynote Speech]

 

INTELLIGENT EFFECTIVENESS: Measuring the ROI of AI on Optimization and Personalization

Explore and be inspired to drive transformative growth, from media optimization and high-value audience targeting to solving complex business problems. Learn what it takes to build and maintain successful AI experiments.

MMA Board Member and Managing Director APAC
MMA APAC

11:40 AM – 12:15 PM

[Panel Discussion]

The Future of Marketing: How Generative AI Will Change the Game

Marketing has always been about creativity, innovation, and connecting with audiences on a profound level. As we stand at the crossroads of human ingenuity and artificial intelligence, a new frontier emerges with the integration of Generative AI into marketing strategies. Our panel of industry experts, thought leaders, and AI pioneers will explore the transformative potential of Generative AI in shaping the future of marketing.

Managing Director, APAC
data.ai
Co-Founder
YMT-Ads & Modcart.io
Industry Head for Google Vietnam
Google
Moderator
MMA Board Member and Managing Director APAC
MMA APAC

12:20 PM – 2:25 PM

LUNCH NETWORKING BREAK & BOOTH VISITING

 

C-SUITE LUNCHEON FOR VIP

 

REFRESHMENT DELIGHTS AT MMA CONNECTION SOIRÉE

 

2:30 PM – 2:55 PM

[Keynote Speech]

 

Marketing Technology Trend

The marketing technology landscape was constantly evolving with emerging trends that aimed to enhance marketing efficiency, personalization, and customer experiences. While some of these trends may have continued to evolve and gain prominence, it's essential to verify their current status.

 

Founder & MD
Netcore Cloud

3:00 PM – 3:35 PM

[Panel Discussion]

 

Strategies For Agility And Innovation

Gain valuable insights on organization design as accomplished leaders discuss strategies for optimizing structures, fostering agility, and driving innovation. Discover how to adapt to change, enhance efficiency, and position your organization for success in today's dynamic business landscape.

Chief Executive Officer
International Minh Viet JSC
Chairwoman
CAO Fine Jewellery
Chief Digital Marketing Officer
Masan Group
Chairman/CEO
Chicilon Media
Chief Executive Officer
SEEDCOM FASHION GROUP
Moderator
Managing Director
VIETSUCCESS

3:40 PM – 4:10 PM

BOOTH VISITING

 

 

4:15 PM – 4:50 PM

[Presentation + Fireside Chat]

 

Business Growth Strategies for Global Business

In an era of unprecedented connectivity and international markets, businesses are continually seeking innovative approaches to expand their reach and thrive on a global scale. This dynamic panel brings together seasoned industry leaders, visionaries, and experts who have successfully navigated the complexities of global business growth.

CEO
Global Fashion Company - Vascara
Co-founder & CEO
InnoLab Asia
Chief Growth Officer
Publicis Groupe
Moderator
Global CMO
VINFAST

4:55 PM – 5:30 PM

[Presentation + Fireside chat]

 

The Data-Driven Marketing Strategy

In today's digital age, data is king. Marketers who use data to inform their decisions are more likely to succeed than those who don't. In this session, you will learn how to collect, analyze, and use data to create more effective marketing campaigns. You will also learn how to measure the effectiveness of your data-driven marketing efforts so that you can see what is working and what is not.

 

Marketing Director
Ariston
Co-founder and CEO
Palexy
Senior Vice President
MoMo
CEO
VTVcab
Moderator
Managing Director
EssenceMediacom

5:35 PM – 5:40 PM

CONFERENCE CLOSING

 

 

Country Director Vietnam, Myanmar and Cambodia & Board Member Vietnam
MMA Global - APAC

5:45 PM – 8:30 PM

BOOTH VISITING

 

 

6:00 PM – 8:25 PM

NETWORKING BREAK

 

SOCIAL FUSION AFTER-EVENT PARTY (VIP ONLY ACCESS)

 

MMA CONNECTION SOIRÉE (OPEN FOR ALL VISITORS)

 

8:25 PM – 8:30 PM

EXHIBITION CLOSING

 

 

Room 2: Growth Engine & Unlocking Performance

Reimagining & Empowering Thought Leadership

Join us in

Room 1 - Elevate your thought leadership: Industry insights on brand building & technology leverage

Growth Engine & Unlocking Performance

Join us in

Room 2 - Unleash success with performance marketing: Growth hacking and data-driven strategies for rapid expansion and sustainable growth.

Innovating and Elevating Business Strategies

Join us in

Room 3 - Explore advanced tactics for business growth, staying ahead of the competition in a dynamic marketplace.

8:00 AM – 9:25 AM

Welcome Guests to Exhibition

 

 

9:30 AM – 9:40 AM

Opening Remarks from MMA Global

 

Location: MMA Connection Soirée

 

MMA Board Member and Managing Director APAC
MMA APAC
Country Director Vietnam, Myanmar and Cambodia & Board Member Vietnam
MMA Global - APAC

9:45 AM – 10:10 AM

Keynote Session in Room 1

 

10:15 AM – 10:50 AM

[Panel Discussion]

 

Engagement & Conversion Optimization: How to turn more visitors into customers

Are you tired of spending money on marketing campaigns that don't convert? Do you want to know how to increase your website's conversion rate and get more leads and sales?

In this informative talk, discover how to identify and fix any website or marketing campaign obstacles that hinder conversions. Acquire the knowledge and tools to boost your website's conversion rate, resulting in more leads and sales.

Regional Managing Director Of SEA
Insider
Chief Growth Officer
Cho Tot
Founder
UAN Network
Moderator
Country Head of Publisher Development
MGID Vietnam

10:55 AM – 11:30 AM

BOOTH VISITING

 

 

11:35 AM – 12:10 PM

[Panel Discussion]

Personalization & CX: Winning Your Customers' Hearts and Minds

Amidst the fierce competition in today's marketplace, businesses must surpass expectations to captivate their customers. Personalized and relevant customer experiences that cater to individual needs are essential. Join our panel discussion, where marketing, customer experience, and technology experts delve into the significance of personalization and CX. Discover how businesses can leverage these concepts to forge more engaging and gratifying customer experiences.

Co-Founder & CEO
Haravan
Giám đốc điều hành
AKA DIGITAL
Co-founder, CEO
Adtek Growth Marketing Agency
Moderator
CEO
ACCESSTRADE

12:15 PM – 2:25 PM

LUNCH NETWORKING BREAK

 

C-SUITE LUNCHEON FOR VIP

 

REFRESHMENT DELIGHTS AT MMA CONNECTION SOIRÉE

 

2:30 PM – 2:55 PM

Keynote Session in Room 1

 

3:00 PM – 3:25 PM

[Keynote Speech]

 

#RETHINK: Route-to-consumers or Route-to-market, which strategy to approach consumers in the social-first world?

In the midst of marketplace mayhem, where brands battle to captivate and retain consumers' attention, a game-changing dilemma arises: to navigate the chaos by going directly to consumers or slice through layers of noise or to continue going to market battle? Which strategy truly claims the ultimate advantage?

Managing Director
Golden Digital

3:30 PM – 3:55 PM

[Presentation]

 

Culture as Competitive (Dis)Advantage

1. Common misunderstanding about corporate culture

2. Case study about culture as competitive advantage vs. case study about culture as dis advantage.

3. What can you start NOW?

Founder and Partner of Leader and Culture
NEWING

4:00 PM – 4:35 PM

[Panel Discussion]

 

Accelerate e-commerce expansion using inventive marketing strategies

In a world saturated with digital noise, carving a distinctive space for your e-commerce brand demands out-of-the-box thinking. This panel discussion brings together pioneers who have successfully navigated the e-commerce sphere, propelling their businesses to new heights through imaginative marketing methods.

Chief Executive Officer
IVY moda
Head of Media and E-commerce Enablement, Vietnam
AnyMind Group
Founder & CEO
YouNet Group
Ecommerce & Consumer Digital Transformation Lead
Mondelēz Vietnam
Moderator
Head of Business Marketing
Tiktok

4:40 PM – 5:15 PM

[Panel Discussion]

Dynamics of Investment Funding: Navigating Strategies, Risks, and Impacts

 

Our distinguished panel brings together industry experts, venture capitalists, successful entrepreneurs, and financial strategists who have navigated the complex landscape of investment funding. They will provide valuable insights, practical advice, and real-world experiences that shed light on the art of securing funding, managing associated risks, and leveraging investments to drive growth.

Partner
Patamar Capital
Venture Partner
Monk's Hill Ventures
General Partner
AVV (Ascend Vietnam Ventures)
Moderator
Founder & CEO
Infina

5:20 PM – 5:25 PM

CONFERENCE CLOSING

 

 

MMA Board Member and Managing Director APAC
MMA APAC

5:30 PM – 8:30 PM

BOOTH VISITING

 

 

6:00 PM – 8:25 PM

NETWORKING

 

SOCIAL FUSION AFTER-EVENT PARTY (VIP ONLY ACCESS)

 

MMA CONNECTION SOIRÉE (OPEN FOR ALL VISITORS)

 

8:25 PM – 8:30 PM

EXHIBITION CLOSING

 

 

Room 3: Innovating and Elevating Business Strategies

Reimagining & Empowering Thought Leadership

Join us in

Room 1 - Elevate your thought leadership: Industry insights on brand building & technology leverage

Growth Engine & Unlocking Performance

Join us in

Room 2 - Unleash success with performance marketing: Growth hacking and data-driven strategies for rapid expansion and sustainable growth.

Innovating and Elevating Business Strategies

Join us in

Room 3 - Explore advanced tactics for business growth, staying ahead of the competition in a dynamic marketplace.

8:00 AM – 9:25 AM

Welcome Guests to Exhibition

9:30 AM – 9:40 AM

Opening Remarks from MMA Global

Location: MMA Connection Soirée

MMA Board Member and Managing Director APAC
MMA APAC
Country Director Vietnam, Myanmar and Cambodia & Board Member Vietnam
MMA Global - APAC

9:45 AM – 10:10 AM

Keynote Session in Room 1

10:15 AM – 10:50 AM

[Panel Discussion]

Branding & Positioning: The Power of a Strong Brand

 

Branding and positioning are two of the most important aspects of marketing. Your brand is what makes you unique, and your positioning is how you differentiate yourself from your competition. In this panel discussion, experts will discuss the importance of branding and positioning, and how to create a strong brand that will help you succeed in the marketplace.

CEO, Co-Founder
Vietcetera Media
Co-Founder & CRO
DGV Digital
CEO
Yola Education
Founder & Group Director
Unigons
Moderator
Founder & CEO
Pencil Group

10:55 AM – 11:30 AM

[Panel Discussion]

Marketing for Business Growth: How to be forward-looking, future-proofed, and outcome-focused

Explore innovative methods through an engaging discussion to achieve sustainable growth, embracing agility, and continuously experimenting to stay ahead in a rapidly evolving business landscape.

Head of Retail Marketing
PNJ
Marketing Advisor - Biti’s
Co-founder – C+P Consulting Asia
CMO
Casper Vietnam
Country Head of Ads
Appier
Moderator
CEO
Dentsu Creative

11:35 AM – 12:10 PM

[Panel Discussion]

Change Management Mindset for E-commerce Growth

The essence of building an ecommerce is to create a new revenue stream for the business, and this process creates a lot of changes in the strategy, structure, and operation of the business. In addition to building a growth strategy and applying the rightful technology for this new revenue stream, businesses are also faced with building a change management mindset for driving ecommerce growth effectively.

In this discussion, experts will share experiences and lessons learned in the face of difficulties and challenges to create an appropriate change management mindset when growing e-commerce.

Board Member
Bibica
General Director
T&A Ogilvy
Marketing Director
Nutifood GrowPLUS+
Head of Digital Marketing
ECO Group
Moderator
CEO NOVAON Digital; Vice Chairman NOVAON Group
NOVAON

12:15 AM – 2:25 PM

LUNCH NETWORKING BREAK & BOOTH VISITING

C-SUITE LUNCHEON FOR VIP

REFRESHMENT DELIGHTS AT MMA CONNECTION SOIRÉE

Our Partners

 

Become an MMA Innovate Vietnam 2023 partner today.

Fill out the form below to request more information:

To prevent automated spam submissions leave this field empty.

or, contact:

Lily Trang Nguyen
Marketing and Communications Manager
MMA Global in Vietnam, Myanmar, and Cambodia
M: +84 936 86 96 86
E: [email protected]