Phan Bich Tam is a recognized leader in modern marketing, currently serving as Country Director of MMA Global for Vietnam, Myanmar, and Cambodia, and as a Board Member for Vietnam. Since joining MMA Global in 2013, she has been instrumental in shaping a vibrant, collaborative marketing ecosystem across the Indochina region, with the ambition of elevating it onto the global stage.
With over 20 years of experience spanning leadership roles such as Sales & Marketing Director, COO, and CEO—which she began taking on from the very young age of 25—Tam brings a proven track record of driving growth and transformation across diverse industries. Her leadership blends strategic vision with hands-on expertise, making her a trusted voice in advancing marketing innovation and best practices in APAC.
Tam earned her MBA from the University of Gloucestershire, UK, in 2012. She has also completed the Oxford Women’s Leadership Development Programme at Saïd Business School, University of Oxford, and the Entrepreneurship in Emerging Economies program at Harvard Business School, further strengthening her global leadership and innovation capabilities. She has been honored with the "Excellent Marketing Leadership Award" by the Kotler Awards, recognizing her outstanding contributions to advancing marketing excellence in the region.
In addition to her executive work, Tam is frequently invited to share her insights as a speaker at Forbes events, offering her perspectives on leadership, marketing transformation, and the future of the industry. She is also an entrepreneur, running her own private jewelry company, and a dedicated educator, where she contributes to developing the next generation of business and marketing leaders.
Beyond business, she embraces both professional and artistic pursuits, reflecting her multifaceted approach to leadership and life.
