Sofia Trâm Lê got a Master’s Degree in Science Communications from Northwestern University, USA. Her experience at the managing level involves Marketing; Corporate Communications; E-commerce for different industries: retail F&B (McDonald’s); FMCG (Unilever); Consumer electronics (Samsung, Ariston). She has also worked as an MC & TV host for more than 15 years for programs on VTV, HTV, Star Movies & thousands-audience live shows like Làn Sóng Xanh; Stars Academy. Tram is now with Ariston as the Marketing Director and has been the 1st Marketing lead that has earned an MMA award for the Ariston brand in Vietnam thanks to the “Ice Challenge” Campaign in 2021. Tram is an adventurous and outgoing person. She has an advanced certificate in scuba diving; loves traveling & exploring new limits.