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Agenda

Tuesday, April 29, 2025

8:40 AM – 8:55 AM

Welcome Remarks with Greg Stuart

Greg Stuart
CEO
MMA Global
@gregstuart

10:40 AM – 11:10 AM ET

Redesigning Marketing Organizations to boost Sales Growth and Marketing Team Satisfaction

Omar Rodríguez-Vilá, PhD
Professor of Practice in Marketing
Goizueta Business School, Emory University
Kellyn Smith Kenny
Chief Marketing & Growth Officer
AT&T
@KellynKenny
Rebecca Messina
Former Global Chief Marketing Officer
Uber
@RebeccaMessina3

5:05 PM – 5:35 PM

Movable Middles Growth Framework™ (MMGF™): New Thinking Proof on Advertising Growth Strategy

Greg Stuart
CEO
MMA Global
@gregstuart
Erin Condon
CMO
CVS Pharmacy
Diego Vaccarezza
VP Enterprise Media
CVS Health

Wednesday, April 30, 2025

3:40 PM – 4:10 PM

Bridging Marketing to Finance: Proving Marketing Value in a Finance-Driven World

Rex Briggs
Chief AI Officer, Claritas
SME, MMA Global
Priyanka Arya
Senior Vice President, Head of Consumer Revenue
Vox Media
Sean Macnew
CFO
Vox Media
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