Responsible AI in Marketing:
As AI continues to reshape the marketing landscape, the way we build, apply, and govern these technologies matters more than ever. At our Düsseldorf event, we’ll explore what it means to use AI responsibly — from ensuring transparency and fairness in algorithms to protecting consumer trust and data. Let’s talk about how marketers can lead the change with ethical and effective AI practices.

AGENDA:

17:00 – 17:30: Registration & Welcome Drinks

17:30 – 17:40: Opening Remarks 

17:40 – 17:55: MMA High-Impact Initiative on AI

17:55 – 18:25: SMARTIES Unplugged Panel

18:25 – 18:55: Marketer Panel

18:55 – 20:00: Drinks & Networking