Matthias Hanschke is the Global Head of Marketing Transformation at Henkel Consumer Brands and a member of Spotify’s global CMO Advisory Council. With over a decade of experience spanning Henkel, Edgewell, Accenture, and Global Media Agency Networks, he specializes in digital & marketing strategy, media, and GenAi/MarTech-driven transformation. His expertise lies in shaping consumer engagement strategies, building strong global brand equities, and driving data-driven marketing innovation. In addition, Matthias lectures at the International School of Management, helping to bridge academic research with real-world marketing practice.
