Renata Dadic | MMA Global

Renata Dadic

Renata Dadic
Head of MarTech, Media & Production
Deutsche Bank

Renata is a true “banking” child: 29 years of professional experience at Deutsche Bank in various areas. In addition to extensive knowledge of retail banking and conceptual skills, she also brings 15 years of experience in leadership responsibility.

In recent years, she focused on digital marketing, digital transformation, campaign and implementation management - and has always lived these close to the customer, whether internally or externally. Together with various project members she used her expertise to implement a new technical platform for dynamic and personalised customer and prospect targeting.

Currently, Renata is responsible for the Marketing Service, Media & Website Management division: As a foundation, her teams ensure that marketing is able to work: they analyze all available data, present Deutsche Bank and Postbank brands in media, generate leads with innovative technologies, optimize their brands' websites and have an overall view of budget planning and spending.