E-commerce and retail continue to be the key pillars in 2022. To win over consumers in commerce, brands know consumer attention is the most expensive marketing currency. Consumers reward brands who connect with their emotions. To uncover the evolving consumer behaviors and rising commerce opportunities for businesses and brands in Asia-Pacific, TikTok partnered with BCG on extensive research to deep dive, investigate and unravel what the future holds for commerce and what does it mean for not only platforms like TikTok but also for brands.

The MMA Global Indonesia Brand Safety & MarTech report explores various perspectives, insights and best practices on brand safety strategy and marketing technology implementation. In this report you will find the result of Brand Safety Survey run by the MMA Global Indonesia specifically for marketers in Indonesia. The report will also guide you to deep dive on topics such as ad fraud, first party data, ecommerce, post-pandemic marketing success, dynamic out of home technology, mobile app trends, Shoppertainment, and how to map your MarTech Transformation, to name a few.

The report features a diverse list of influential contributors from leading companies including, Gojek, Tokopedia, Nestle, Paragon Technology & Innovation, Wyeth, Grivy, TikTok, Merkle – Dentsu, Wunderman Thompson, Adjust, ADA, Magnite, MGID, IAS, Double Verify, and Decision Lab.

In this session, we will highlight key takeaways of the report and guide you how to download and get the full insight to help you advanced your marketing and advertising strategy.

According to the Power of Context Research published by IAS, 96% of Indonesian consumers say that it is important for digital ads to appear alongside relevant content. Amid a huge shift towards programmatic advertising, Indonesian advertisers are actively considering brand risk mitigation strategies. Contextual targeting offers a viable, privacy-compliant solution to protect brands, while driving efficiencies, engagement, and ROI.

As the global situation evolves and news cycles reflect that, Indonesian marketers must adopt a more nuanced approach, considering the context and sentiment of the adjacent content to drive audience engagement with their campaigns in high-quality, contextually suitable environments.

In this panel discussion we’re looking forward to having an exhilarating discussion on the topic of digital ad spends, programmatic advertising, brand safety and suitability in the face of upcoming elections, unpredictable news cycles and fake news.

The rapidly evolving modern marketing landscape is quickly transforming the user behaviour in consuming content while making decision. Progressive new channels such as, social media, esport, live shopping, OTT, etc, are crafting the complete customer experience since the top to bottom funnel. Our users now understand what content they want to view and where they want to view it, to explore and to engage with.

From the MMA Indonesia MarTech Report 2021 we have learned that marketers with effective omnichannel engagement strategies enjoy a 10% Y-O-Y growth, a 10% increase in average order value, and a 25% increase in close rates. We also know from the Modern Marketing Reckoner Indonesia report 2021 that 86% of customers are willing to pay a premium for a good buying experience.

This kind of clarity, plays a key role in how brands can stay relevant and build their branded communication in a way that they can keep their communication engaging, insightful, and delivering ideal experience for the customers.

A strong sense of direction on the communication strategy will put marketers in a much more positive light as far as their spends are concerned, but most importantly, to be able to correctly and meaningfully communicate with their key customer all the way