Agenda | MMA Global

Agenda

Wednesday, August 24, 2022

09:30 – 10:00

Registration, Refreshments and Networking

10:00 – 10:05

Opening by MC

Host

10:05 – 10:10

Welcoming Remarks by MMA Global-Indonesia Country Head and Board of Director

Country Head & Board of Director Indonesia
MMA Global - Indonesia

10:10 – 10:15

Overview by MMA Global - APAC Managing Director and Board of Director

MMA Board Member and Managing Director APAC
MMA APAC

10:15 – 10:55

Drive Growth in an Evolving Ads Privacy Environment

People are increasingly concerned about how their online information gets collected and used for advertising and customers want to feel safe online. Knowing that their personal data is secure and private, and having the ability to control their data. 

However, people also want relevant and useful experiences with brands that they care about. Forward-looking marketers have managed to embrace privacy as an opportunity to accelerate
growth.

Learn how you can bridge your privacy gaps today to ensure long-term success.

Ads Privacy Lead, Google APAC
Google Asia Pacific
In Partnership With:

10:55 – 11:35

Shoppertainment: The Next $1 Trillion Opportunity in APAC

E-commerce and retail continue to be the key pillars in 2022. To win over consumers in commerce, brands know consumer attention is the most expensive marketing currency. Consumers reward brands who connect with their emotions. To uncover the evolving consumer behaviors and rising commerce opportunities for businesses and brands in Asia-Pacific, TikTok partnered with BCG on extensive research to deep dive, investigate and unravel what the future holds for commerce and what does it mean for not only platforms like TikTok but also for brands.

Head of Agency Business, TikTok Indonesia
TikTok
Head of Brand Partnerships
TikTok
Business Lead
Wavemaker
In Partnership With:

11:35 – 12:15

Eat, Shop, Ride, Repeat: How Superapp Advertising is Changing Marketing and Retail

For many around the world, digital advertising as we know it has become synonymous with social media, video platforms and search. But Southeast Asia has been quietly rewriting the playbook - thanks to the rise of a wave of home-grown superapps. Here in Indonesia, superapps have redefined the way Indonesians eat, shop, commute, pay for everyday transactions both in store and out, and more. Increasingly, they’re also connecting brands with millions of consumers who rely on these apps for everyday purchases and transactions.

Join GrabAds to hear more about how this shift in consumer behavior is opening the next wave of opportunities for marketers to create awareness, intent and engagement across Indonesia. We’ll also welcome brand innovators on stage to talk more about how they’re working with superapps like Grab to build brand and drive sales.

Regional Head of Brand Engagement, GrabAds
Grab
eCommerce Lead Indonesia
The Coca-Cola Company
In Partnership With:

12:15 – 12:30

MMA Indonesia Brand Safety & MarTech Report Launch

The MMA Global Indonesia Brand Safety & MarTech report explores various perspectives, insights and best practices on brand safety strategy and marketing technology implementation. In this report you will find the result of Brand Safety Survey run by the MMA Global Indonesia specifically for marketers in Indonesia. The report will also guide you to deep dive on topics such as ad fraud, first party data, ecommerce, post-pandemic marketing success, dynamic out of home technology, mobile app trends, Shoppertainment, and how to map your MarTech Transformation, to name a few.

The report features a diverse list of influential contributors from leading companies including, Gojek, Tokopedia, Nestle, Paragon Technology & Innovation, Wyeth, Grivy, TikTok, Merkle – Dentsu, Wunderman Thompson, Adjust, ADA, Magnite, MGID, IAS, Double Verify, and Decision Lab.

In this session, we will highlight key takeaways of the report and guide you how to download and get the full insight to help you advanced your marketing and advertising strategy.

Country Head & Board of Director Indonesia
MMA Global - Indonesia

12:30 – 13:30

Lunch and Networking

13.30 – 13.35

Speech by MMA Indonesia Board of Director

Chief Commercial Officer
Gojek

13:35 – 14:10

Marketers as Storytellers

Stories are incredibly powerful. Some people use them naturally and we often (secretly) admire the ease with which these gifted few can influence, engage and inspire — both internally and externally. However, with a few core skills, this power is totally available to everyone. It’s not an art, it’s a skill.

Key Takeaways

1. Why stories work

2. Difference between stories and assertions

3. How to spot a stories at 100 metres

4. How to make your messages stick

Founder and CEO
Connecting the Dots Consultancy
In Partnership With:

14:10 – 14:50

How Media Quality Drives ROI & Protects your Brand

According to the Power of Context Research published by IAS, 96% of Indonesian consumers say that it is important for digital ads to appear alongside relevant content. Amid a huge shift towards programmatic advertising, Indonesian advertisers are actively considering brand risk mitigation strategies. Contextual targeting offers a viable, privacy-compliant solution to protect brands, while driving efficiencies, engagement, and ROI.

As the global situation evolves and news cycles reflect that, Indonesian marketers must adopt a more nuanced approach, considering the context and sentiment of the adjacent content to drive audience engagement with their campaigns in high-quality, contextually suitable environments.

In this panel discussion we’re looking forward to having an exhilarating discussion on the topic of digital ad spends, programmatic advertising, brand safety and suitability in the face of upcoming elections, unpredictable news cycles and fake news.

Chief Marketing Officer
KG Media
Client Partner
Mindshare
Head of Digital Marketing
HM Sampoerna
Moderator
Sales Director
Integral Ad Science
In Partnership With:

14:50 – 15:30

Your First Party Data - What You Should Do To Drive Performance

With the end of third-party cookies on the horizon, brands now have an opportunity to improve the way they do marketing - invest in one of their most valuable assets: First-Party Data.

With the right plan, marketers can emerge with a clearer and more accurate view of customers than ever before. There are many benefits to implement and activate first-party data, but it can be tricky to get started.

Join The Trade Desk and brand leaders to learn why First Party Data should be a priority in a privacy-focused world and how to adopt a framework to supercharge your performance.

Country Manager for Client Services, Indonesia
The Trade Desk
Chief Commercial Officer
Gojek
GM Media Channel
Telkomsel
In Partnership With:

15:30 – 15:50

Refreshment Break and Networking

15:50 – 16:30

Building Brands with Purpose

In light of the fact that we are discussing a crucial component of advertising today that has the power to emotionally connect consumer’s minds and also which can build Long lasting relationships with them, in a world where both digitization and personalization are becoming the norm.

More and more consumers see brand purpose as an important factor when deciding to purchase a product or a service. From an article by Forbes, a global study by Zeno Group reveals consumers are four to six times more likely to purchase, protect and champion purpose-driven companies. The brand purpose emphasizes on adding value to the society which is what sets the company apart from the crowd. With this in mind comes, the partnerships with their digital and media teams early in the planning cycle, so they can identify ways to use data to develop more relevant and engaging creative, and deliver those campaigns with better precision.

But the question arises: How can brands take advantage of the awareness of this emotional sentiment in the modern market, especially now when we are coming up with the most updated tools and technologies in the digitization and personalization world we live in?

SVP Brand Strategy
Smartfren
Chief Sales Officer
Grivy
Brand Strategy & Experience Head
PT Bank CIMB Niaga Tbk
Moderator
Business Director
Omnicom Media
In Partnership With:

16:30 – 17:10

#ShapeTheFuture of Branded and Engaging Modern Communication

The rapidly evolving modern marketing landscape is quickly transforming the user behaviour in consuming content while making decision. Progressive new channels such as, social media, esport, live shopping, OTT, etc, are crafting the complete customer experience since the top to bottom funnel. Our users now understand what content they want to view and where they want to view it, to explore and to engage with.

From the MMA Indonesia MarTech Report 2021 we have learned that marketers with effective omnichannel engagement strategies enjoy a 10% Y-O-Y growth, a 10% increase in average order value, and a 25% increase in close rates. We also know from the Modern Marketing Reckoner Indonesia report 2021 that 86% of customers are willing to pay a premium for a good buying experience.

This kind of clarity, plays a key role in how brands can stay relevant and build their branded communication in a way that they can keep their communication engaging, insightful, and delivering ideal experience for the customers.

A strong sense of direction on the communication strategy will put marketers in a much more positive light as far as their spends are concerned, but most importantly, to be able to correctly and meaningfully communicate with their key customer all the way

Global Category Head Biscuit & Wafer
PT. Mayora Indah Tbk.
Industry Manager, Indonesia
Twitter
Marketing Manager BINTANG
PT Multi Bintang Indonesia
Moderator
Head of Communications
IDN Media
In Partnership With:

17:10 – 17:50

MMA Session

In Partnership With:

17:50 – 18:20

Closing and Networking

Our Partners