Skip to main content
MMA Global
Member Login
Contact Us
Toggle navigation
About
Who We Are
Board of Directors
Our Executive Team
Media Center
Our Members
Marketers Future Collective
Member Testimonials
MMA Regional & Local
FAQs
Contact us
Member Center
Member Login
Member Directory
Submit Content
MMA Logos
Member Knowledge Center
Renew
Categories & Dues
Events
Featured Events
MMA CMO & CEO Summit 2024
July 21-23, 2024 | Napa, California
Join MMA @ Ai4, the largest AI business Event
August 12-14, MGM Grand, Las Vegas
Join MMA as it leads the marketing track at Ai4 2024, the largest AI business event brought to you by MMA's AI Leadership Coalition
MMA @ Ai4
POSSIBLE
The Great CDO Debates
CMO & CEO Summit
Marketing Growth Debate
Data Journey Series
DATT Unplugged
MATT Unplugged Virtual
CX Unplugged Virtual
Identifier Solutions Debate
Events Archive
Webinars
Smarties
SMARTIES™ Global Awards Programs
Global:
SMARTIES X Global
Regional:
North America
APAC
EMEA
Country:
India
Indonesia
Vietnam
China
Thailand
Philippines
MENA
South Africa
Germany
Türkiye
United Kingdom
KSA
Brazil
Hispanic LATAM
Awards Programs
Business Impact Index
Case Studies & Research
Global Task Force
Education
MMA Think Tanks
Guidelines
Benchmark Studies
Best Practices
Member Knowledge Center
Research & Insights
Featured Research
Is it Real AI?
A guide by MMA's AI Leadership Coalition to help Marketers identify genuine AI solutions
AI Essentials
A framework covering key concepts for understanding and applying AI
Advertising and the Present Moment
State of Attribution Marketer Benchmark Report
Marketer Benchmark Study on Growth
Attribution is Hard: Is MTA Worth the Effort?
Mobile Cognition Research
Marketing Attribution Think Tank
Member Knowledge Center
Think Tanks
ALC - AI Leadership Coalition
MATT - Marketing Attribution
MOSTT - Marketing Organization
DATT - Data in Marketing
Join MMA
Membership Application
Member Directory
Categories & Dues
Member Testimonials
Member Submitted Content
Member Submitted Content
Member Submitted Content
Member Submitted Content
Member Submitted Content
Member Submitted Content
Beyond Viewability: Attention Time Drives Better Brand Outcomes
September 25, 2019
How to make an impression on the Chinese mobile market with the right DSP
September 24, 2019
NativeX
The Definitive Guide to Location Data
June 26, 2019
Gimbal
How prepared is your Digital Strategy to give up Third Party Data?
May 15, 2019
Octopus Media Group
How well do you know your IPL fans?
April 15, 2019
4 Tips to avoid the growing menace of mobile fraud
March 14, 2019
CHEQ
Making The Most Of The Media Giant That Is IPL
March 6, 2019
Lifesight
Want to earn user trust and drive marketing results? Start with these steps
February 13, 2019
Taking viewability to the next level with frequency management
December 7, 2018
Mobile Intelligence Is The Key To Decoding Complex Customer Journeys. Here’s How
December 4, 2018
Lifesight
Industry collaboration leads to takedown of the “3ve” ad fraud operation
November 28, 2018
Google
How Location Intelligence Drives Omni-Channel Retail Success
November 16, 2018
Time to Shift from Mobile Marketing to Mobility Marketing
August 16, 2018
Mandana Mellano, VP of Marketing, Thinknear by Telenav
Power play: How consumers will take control of the digital ad industry in 2018
February 16, 2018
S4M Appoints New Managing Director in the UK
February 8, 2018
S4M
Messaging matters — but cross-channel messaging really moves the needle
January 22, 2018
Pairing Push And Pull Increases User Engagement
January 22, 2018
Braze
Three Truths That Help Confront the Digital Ad Fraud Crisis
December 20, 2017
How Retailers can use Ambient Data for a Multi-Channel Strategy
October 12, 2017
How can Retailers Gain a Competitive Edge with Ambient Data
September 21, 2017
Show More