MATT Unplugged 2022 - Videos & Speaker Presentations | MMA Global

MATT Unplugged 2022 - Videos & Speaker Presentations

Presentations the MMA has permission to post are available for viewing and download below. View the full agenda.

Wednesday, May 18, 2022

Attribution is Hard: Deep-Dive into Methodology Challenges & Advancements Impacting Attribution
11:05am- 11:40am ET
Brad Feinberg, VP of Media and Consumer Engagement, Molson Coors
Marc Vermut, VP, The Knowledge Lab, Neustar
Kay Vizon, Media Director, Kroger

Moderator:

Lou Paskalis, President and Chief Operating Officer, MMA Global
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Invent the New Status Quo with Modern Marketing
11:40am-12:05pm ET
Sean Downey, VP, Media Platforms, Google
Download Presentation
(2.19 MB, Adobe PDF)
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A More Private Future for Marketing Analytics
12:05pm -12:25pm ET
Allyson Dietz, Product Marketing, Neustar, a TransUnion Company
Download Presentation
(12.85 MB, Adobe PDF)
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MMA Annual State of the Attribution Benchmarking Survey—2022 Preview
12:40PM-1:03PM ET
Vassilis Bakopoulos, SVP – Head of Industry Research, MMA
Download Presentation
(1.78 MB, Adobe PDF)
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A Full-Funnel Approach: Measuring the Entire Customer Journey
1:03pm-1:20pm ET
Oren Teich, SVP of Product, Foursquare
Download Presentation
(2.05 MB, Adobe PDF)
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Brand as Performance (BaP) - Update from MMA
1:20pm-1:30pm ET
Joel Rubinson, MMA MTA Expert & President, Rubinson Partners, Inc.
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(614.19 KB, Adobe PDF)
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How Retail Media is Empowering Brands and Cultivating Meaningful Connections with Consumers 
1:45pm-2:15pm ET
Melanie Babcock, Vice President, Integrated Media, The Home Depot

Moderator:

Ben Nowikowski, DATT Program Director, MMA Global
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Close Enough? Exploring Non-experimental Approaches to Advertising Measurement
2:15pm-2:40pm ET
Robert Moakler, Quantitative Researcher, Meta
Brett Gordon, Professor of Marketing, Kellogg School of Management, Northwestern University

Moderator:

Vassilis Bakopoulos, SVP – Head of Industry Research, MMA
Download Presentation
(927.51 KB, Adobe PDF)
Watch the Full Session

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or, contact:

Cindy Grospitch
VP Global Event Partnerships
MMA Global
M: 860 519 8248
E: [email protected]