Highlights of MMA Impact South Africa:
Delegates will engage in thought-provoking discussions, forge valuable business connections, gain insights into their organisation's market position, and above all, stay ahead of the curve in an industry that is forever in flux and fiercely competitive.
Join us to thrive in the modern marketing landscape.
Don't miss this unparalleled opportunity to shape your marketing future at MMA Impact 2023. Reserve your seat now.
Reflections on the evolution of Purpose and how to shift your business’ narrative from one of purpose driven marketing to that of purpose driven decision making.
An insightful session on the role of data in the quest for predictive targeting in Retail Media.
Aligning Growth Agendas: Delve into the art of harmonising the growth pursuits of CFOs and CMOs. Discover how marketers can intricately connect marketing's influence to enterprise growth, aligning strategies with the CFO's metrics and reporting criteria.
The concept of hyper collaboration in today's evolving business landscape is both exciting and challenging. It offers numerous benefits, but it's also important to be mindful of potential pitfalls. Let's delve deeper into the benefits and pitfalls, and then explore how we can harness the power of hyper collaboration, and where necessary autonomy, to create more impact in the future.
Technology is reshaping the marketing landscape, offering new avenues for creativity, engagement, and impact. This expert panel will shed light on how embracing innovation, from federated digital identity models, to AI-powered insights, data-driven personalisation and seamless omni-channel experiences, empowers marketers to not only adapt but to thrive. Discover strategies that leverage the power of technology to drive authentic connections, navigate complexities, and craft campaigns that resonate deeply with today's dynamic audiences. This session is a must-attend for marketers looking to harness the potential of technology and elevate their craft in an ever-evolving digital world.
What are the main forces of change that are influencing consumer behavior — and how can advertisers and marketers harness the opportunities ahead? Join Enitan Denloye, as he discusses the trends and technology reshaping the future of our industry, shares unique insights into consumer behavior on Meta’s platforms, and examines the ways leaders can prepare for what’s next.
To be winning marketing Organisations, we need to "rethink, relearn and rebuild". But what if we needed to rewind a bit, and go back to the most basic of basics?
| Most customers and brand professionals are ready and excited to see generative Artificial Intelligence improve products, services, and experiences. Translating that excitement into responsible adoption can be challenging and requires agile leaders capable of navigating beyond trends to productive transformation. Explore the transformative landscape of AI from the origins of Classic AI to the promises and potential of GenAI in unleashing creativity, redefining personalization, accelerating data-driven insights, and revolutionizing customer engagement strategies. Gain a deeper understanding of the ongoing paradigm shift and insights into navigating it in an ethically responsible and effective way |
In an ever- evolving digital landscape, staying ahead of content marketing trends is essential to captive audiences, drive engagement and achieve outstanding results. Gillian Ezra will share some formidable case studies as she unveils a compelling exploration of “The Future of Content Marketing”
Gen X Gen Y Gen Z- what do marketers need to think about when reaching these consumers in the next 10 years.
Chris Babayode
Managing Director
MMA EMEA
E: [email protected]
