Agenda | Mobile Marketing Association

Please check back soon for the 2019 agenda.

Monday, May 13, 2019

8:00 AM – 9:00 AM

Registration & Networking Breakfast

9:00 AM – 9:05 AM

Welcome Remarks

9:05 AM – 9:10 AM

Opening Remarks

9:10 AM – 9:40 AM

Session 1

9:40 AM – 10:10 AM

EI > AI: How People Transformation Drives Digital Transformation

EI > AI: How People Transformation Drives Digital Transformation

Digital transformation has already happened on the consumer end; however, the business end is drastically lagging behind. To catch up, forward-looking CMO’s must become Chief Mentoring Officers and encourage a new mindset and model that is focused on growth, entrepreneurship and innovation. In this session, Steve Axe Group Chief Marketing Officer at Nomad Foods shares his unique perspective on digital transformation centered around people first, technology second. Attendees will also see before and after examples of how their marketing campaigns evolved and helped them stay relevant with today’s connected consumers, and gain insights into what the marketing organization of the future will look like.​

Group CMO
Nomad Foods: The owner of brands such as Birds Eye, Findus, iglo, Aunt Bessie’s and Goodfella’s

10:10 AM – 10:40 AM

Moving Away from Devices Towards A Service-Based Future

Are we heading towards a future where the device will become irrelevant? That ‘mobile experiences’ will no longer be restricted to mobile but will move towards a service-based offering –allowing consumers to access services/’apps’ from any device, perhaps with an iris scan or a fingerprint. Customer experience will become all about services, not about how you access that service. Highlighting case studies and trends, hear Ismail Amla, Chief Growth Officer, Capita guide us through this deviceless future, how edge computing will accelerate this transformation, and what marketers need to consider to succeed in this service-based world.

Chief Growth Officer

10:40 AM – 10:50 AM

Disruptor Session

Disruptor Series: Seenit

The MMA’s Disruptor Series features companies that are disrupting their industry and how marketers will do business in the future. This interstitial features Seenit, whose mission is to empower people to tell the stories that matter the most. Learn how Seenit's mobile app and online video platform, is connecting companies such as Unilever, HSBC, Amazon and the BBC with their communities to create engaging, inclusive and multi-perspective stories. 

Founder & CEO

10:50 AM – 11:15 AM

Networking Break

11:15 AM – 11:45 AM

Chris Babayode

Managing Director, EMEA
Mobile Marketing Association

11:50 AM – 12:20 PM

AppsFlyer - Fraud

AppsFlyer - Fraud

more info

12:25 PM – 12:55 PM

How Marketers Can Be Enlightened, Enabled and Empowered in Today’s Mobile World

Featuring senior marketers from the finance, QSR and other verticals, attendees will hear how different industries are tackling today’s top marketing concerns from mobile and digital transformation within their organization, data strategy and attribution, creating the marketing organisation of the future, and brand safety and fraud. This fast-paced session will leave attendees with actionable insights and feeling empowered in today’s mobile world.

Head of Group Commercial Marketing
Direct Line Insurance
Sales and Marketing Director
Domino's Pizza's

12:55 PM – 1:05 PM

Disruptor Series: Featurespace

The MMA’s Disruptor Series features companies that are disrupting their industry and the way marketers will do business in the future. This interstitial features Featurespace, the inventor of Adaptive Behavioural Analytics and the first company to apply AI to solving the problem of protecting companies and consumers from fraud attack. Their technology has been adopted by the finance, insurance and gaming industries. Learn how Featurespace understands consumer behaviour and how to protect your companies and consumers from attack.

1:05 PM – 1:55 PM

Networking Lunch Break

1:55 PM – 2:05 PM

Afternoon Remarks

2:05 PM – 2:35 PM

Afternoon Keynote

Afternoon Keynote

2:35 PM – 2:45 PM

Disruptor Series

2:45 PM – 3:15 PM

Session 7

3:20 PM – 3:50 PM

Breakout Session - Swrve

Marketing's Future with AI: Beyond the Hype, There's Hope Marketers everywhere have witnessed claims made around artificial intelligence—many falling short on their promise. But there's a reason why most industry experts remain optimistic. AI can be used now to add immediacy and relevance to your messaging across channels and provide reliable, data-driven predictions and recommendations around interactions with audiences worldwide. Join Swrve’s CMO Barry Nolan as he reveals what's actually possible with AI right now, the true, tried-and-tested value it can add to campaigns, and how it's evolving to meet rising customer demands.


3:50 PM – 4:05 PM

Networking Break

4:05 PM – 4:35 PM

Brand Safety from the Consumer Perspective

Marketers are rightly concerned about brand safety, particularly when it comes to digital advertising. However, what do consumers think about brand safety? Are they concerned? Do they even notice if a brand has content or advertising appearing in an unsafe place, adjacent to unsafe content, or in questionable channels? In this talk, Professor Andrew Stephen, the L’Oréal Professor of Marketing & Associate Dean of Research at the University of Oxford’s Saïd Business School, will share research he is working on with the MMA that addresses these questions and that will ultimately help marketers have a deeper understanding of the consumer side of brand safety.​

L'Oreal Professor of Marketing & Director of the Oxford Future of Marketing Initiative
Said Business School, University of Oxford

4:35 PM – 5:05 PM

Closing Keynote

Closing Keynote

5:05 PM – 5:10 PM

Closing Remarks

5:10 PM – 6:10 PM

Networking Reception

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