Pete is a Comms Planner at Facebook, his role is to help brands create effective marketing in the mobile age.Previously Pete was Head of Strategy at the WPP media agency Wavemaker where he ran a team of 60 planners, winning numerous industry awards including IPA Effectiveness, EFFIE and APG golds. He has been a guest marketing lecturer at the University of Oxford, and had papers published in Admap, Market Leader and Campaign.