Agenda | Mobile Marketing Association

Wednesday, June 5, 2019

Acreditación y Café / Registration & Coffee

Join us in
networking area

9.00 – 9.45

Registración y Café / Registration & Coffee

Networking Area


9.45 – 10.00

Apertura y Bienvenida / Opening remarks

Main Stage

Managing Director Latam
MMA

10.00 – 10.30

Neurociencia y publicidad Mobile: ¿Por qué se necesita una estrategia de un segundo? / What neuroscience tells us about mobile advertising and why you need a “First Second Strategy”

SVP – Head Industry Research
Mobile Marketing Association

10.30 – 11.00

¿Por qué entender cómo se mueven tus clientes es la estrategia que necesitas en tiempos de cambio? / Why understand how your customers move is the strategy you need in times of change?

Head de Agencias Hispano América
Waze
Content & Experience Marketing Supervisor
General Motors
In Partnership With:

11.00 – 11.25

La tecnología y sus efectos inesperados / Technology and its unexpected effects

Emprendedor y tecnólogo
In Partnership With:

11.25 – 11:55

Acelerando la última milla de la compra online / Accelerating the last mile to the shopping online

Gerente de Business Development
Adsmovil
Head of Product and revenue
Rappi
In Partnership With:

11.55 – 12.10

Real World: Midiendo el impacto offline de las campañas mobile / Real world: measuring the offline impact of the mobile campaigns

SPV Latam
LOGAN
Director de Marketing
Pirelli
In Partnership With:

12.10 – 12.30

Ecomerce en la era de la belleza digital

eCommerce Manager
L´Oreal

12.30 – 14.00

Almuerzo / Lunch

Networking Area


14.00 – 14.10

Bienvenida / Welcome Back

Cono Sur Regional Manager
Mobile Marketing Association

14.10 – 14.40

MMA Mobile Report

Managing Director
GFK
In Partnership With:

14:40 – 14:55

Caso Sprite: I love you hater

CCO
Santo
Senior Manager en Comunicaciones Integradas, Cono Sur
Coca Cola

14:55 – 15:10

Estrategias de medición y adquisición en Apps / Measurement and aquisition strategies for Apps

Gerente de Mobile Marketing
Despegar
Regional Head of Sales Spanish Latam
Glovo
CMO
Etermax
In Partnership With:

15.10 – 15.25

Marketing Moderno / Modern Marketing

Marketing Services Head Latam South
Johnson & Johnson
In Partnership With:

15.25 – 15.50

IA: La tecnología que cambiará el mundo / AI: the technology that will change the world

Periodista de tecnología e innovación

15:50 – 16:05

eCommerce: cambian los hábitos, cambian las reglas /eCommerce: changing habits, changing rules

Director Regional de Publicidad
Mercado Libre
In Partnership With:

16.05 – 16.30

"Initiative for Real Growth" en 7 pasos / The Initiative for Real Growth in 7 steps

Chief Strategy Officer Latin America Managing Partner
Ogilvy Consulting Latin America

16.30 – 16.45

Comunicación inclusiva y el rol de la publicidad en la equidad de género / Inclusive communication and the advertisment rol in the gender equity

Especialista Nacional de Sector Privado
ONU Mujeres de Argentina

16.45 – 17.15

El ADN del profesional del futuro / The DNA of the future professional

Fundador
AHA! Ideas+Personas

17.15 – 17.25

Cierre y Sorteo / Final Remarks & Contest

In Partnership With:

17.25 – 19.00

Cocktail

Networking Area

In Partnership With:
In Partnership With:

Our Partners

Platinum Partners 

Gold Partner 

Silver Partners 

Supporting Partners 

Association & Media Partners