Agenda | MMA Global
  2. Forum Argentina 2019
  3. Agenda

Agenda

Wednesday, June 5, 2019

Acreditación y Café / Registration & Coffee

Join us in
networking area

9.00 – 9.45

Registración y Café / Registration & Coffee

Networking Area

9.45 – 10.00

Apertura y Bienvenida / Opening remarks

Main Stage

Fabiano Lobo
CEO LATAM
MMA

10.00 – 10.30

Neurociencia y publicidad Mobile: ¿Por qué se necesita una estrategia de un segundo? / What neuroscience tells us about mobile advertising and why you need a “First Second Strategy”

Main Stage

Vassilis Bakopoulos
SVP – Head of Industry Research
MMA

10.30 – 11.00

¿Por qué entender cómo se mueven tus clientes es la estrategia que necesitas en tiempos de cambio? / Why understand how your customers move is the strategy you need in times of change?

Main Stage

Marcos Órdenes
Head of Agencies SpLatam
Waze
Maria Celeste Visca
Content & Experience Marketing Supervisor
General Motors
In Partnership With:

11.00 – 11.25

La tecnología y sus efectos inesperados / Technology and its unexpected effects

Main Stage

Santiago Bilinkis
Emprendedor y tecnólogo
In Partnership With:

11.25 – 11:55

Acelerando la última milla de la compra online / Accelerating the last mile to shopping online

Main Stage

Juan Pablo Bujanda
Head of Product and revenue
Rappi
Alberto Pardo
Founder & CEO
Adsmovil
Indiana Quiñones
Country Manager Cono Sur & Business Development Director LATAM
Adsmovil
Julieta De Laurentiis
Gerente de Marca Brahma Chopp
ABinBev
In Partnership With:

11.55 – 12.10

Real World: Midiendo el impacto offline de las campañas mobile / Measuring the offline impact of the mobile campaigns

Main Stage

Ignacio Quintana
Chief Revenue Officer
LOGAN
Diego Arias
Director de Marketing
Pirelli
In Partnership With:

12.10 – 12.30

Ecommerce en la era de la belleza digital

Main Stage

Juan Luis Pereyra Barranco
eCommerce Manager
L´Oreal

12.30 – 14.00

Almuerzo / Lunch

Networking Area

14.00 – 14.10

Bienvenida / Welcome Back

Main Stage

Soledad Moll
Directora Hispanic Latam
MMA

14.10 – 14.40

MMA Mobile Report

Main Stage

Lorena Turano
Managing Director
GFK
In Partnership With:

14:40 – 14:55

Caso Sprite: I love you hater

Main Stage

Maxi Itzkoff
CCO
Santo
Maria Belen Colombo
Senior Manager en Comunicaciones Integradas, Cono Sur

14:55 – 15:10

Estrategias de medición y adquisición en Apps / Measurement and aquisition strategies for Apps

Main Stage

Maria Pia Balghera
Gerente de Mobile Marketing
Despegar
Carla Lanzillotta
Regional Head of Sales Spanish Latam
Glovo
Ignacio Ortiz
CMO
Etermax
In Partnership With:

15.10 – 15.25

Marketing Moderno / Modern Marketing

Main Stage

Lucila Costantini
Independent Business & Marketing Consultant, Advisor & Coach.

15.25 – 15.50

IA: La tecnología que cambiará el mundo / AI: the technology that will change the world

Main Stage

Lalo Zanoni
Periodista de tecnología e innovación

15:50 – 16:05

eCommerce: cambian los hábitos, cambian las reglas /eCommerce: changing habits, changing rules

Main Stage

Fernando Rubio
VP Advertising
Mercado Ads
In Partnership With:

16.05 – 16.30

"Initiative for Real Growth" en 7 pasos / The Initiative for Real Growth in 7 steps

Main Stage

Ranjiv Ramgolam
Chief Strategy Officer Latin America Managing Partner
Ogilvy Consulting Latin America

16.30 – 16.45

Comunicación inclusiva y el rol de la publicidad en la equidad de género / Inclusive communication and the advertisment rol in the gender equity

Main Stage

Verónica Baracat
Especialista Nacional de Sector Privado
ONU Mujeres de Argentina

16.45 – 17.15

El ADN del profesional del futuro / The DNA of the future professional

Main Stage

Gastón Morales
Fundador
AHA! Ideas+Personas

17.15 – 17.25

Cierre y Sorteo / Final Remarks & Contest

Main Stage

In Partnership With:

17.25 – 19.00

Cocktail

Networking Area

In Partnership With:

Our Partners