Maxi Itzkoff has been a partner and CCO at Santo Buenos Aires since August 2016
Previously, he was regional CCO at Saatchi in Europe for two years, and ECD at Del Campo Saatchi&Saatchi in Buenos Aires from 2007 until 2014.
He started his career at Lowe Buenos Aires and spent some time working in BMPDDB London, and BBDO and Publicis in Spain.
Agency of the year 7 years in a row (Argentine Creative Circle 2007-2013).
Ad Age International Agency of the Year 2010.
Ad Age Innovative Agency of the year 2011.
Creativity’s top 50 – Itzkoff named “most innovative people of 2012”.
He has worked for global brands such as Procter & Gamble, Mondelez, Toyota, Coca-Cola, Burger King, PlayStation, Sony Cyber-shot, Pedigree, HSBC, Renault, Adidas, Santander and ABInBev.
Itzkoff has won every major award in the industry, including 37 Grand Prix.
Some of his most successful campaigns include; Cannes Lions Grand-Prix “Teletransporter” for InBev, “Almost Identical” for Mondelez’s Beldent Gum, “Dads in Briefs” for BGH – ranked within the 20 best spots of the 21st century (Gunn Report) –“Giving birth live” for Pampers and the repositioning of Sprite globally with the campaign #iloveyouhater.
He has judged in Cannes, LIA, Clio, Effie, NYF, and was president of the jury at D&AD.