100% Mobile - the path to transformation, innovation and disruption for today's marketers. | Mobile Marketing Association

MMA Forum Istanbul

October 25, 2017 | Istanbul, Turkey

Wednesday, October 25, 2017

9:00 AM – 9:10 AM

Opening Show and Opening Remarks

9:10 AM – 9:15 AM

MC of the Day

Kaan Sekban - MC for the day

9:15 AM – 9:40 AM

Sub-Mobile: How neuroscience and your subconscious drive your mobile experience

 Our subconscious drives a lot of our day to day decisions in a dominant way. But since we do not have introspection into our subconscious we are not aware of that. Current AI and Neuroscience progress give us tools and ways to apply this. In this session we will bridge the connection between the way our brain works and what implications that has for mobile / online / marketing environments. The audience will see how our visual systems works and how this translates into decisions in our mind with some highlights of how to use it and apply it in marketing.


09:45 AM – 10:10 AM

Mobile Video Reloaded

VP of Brand & Agency
In Partnership With:

10:15 AM – 10:30 AM


SVP, Akbank Direct Banking Marketing & Sales
In Partnership With:

10:35 AM – 11:00 AM

Personalization and Performance in Mobile Apps World

Vice President
PlanB Media
Vice General Manager Sales & Marketing
Performics Turkey
Head of Sales/MENA
In Partnership With:

11:00 AM – 11:15 AM

Networking Break

11:15 AM – 11:40AM

Embracing the Modern Mobile Web

Mobile Solutions Consultant

11:45 AM – 12:10 PM

From digital to conventional: puhutv

Chief Revenue Officer
Doğuş Yayın Grubu
In Partnership With:

12:15 PM – 12:30 PM


Senior Vice President - Digital Banking
Garanti Bank
In Partnership With:

12:35 PM – 13:00 PM

Marketing ROI is Double-Edged Sword

The ROI of your mobile marketing activities is the most important metric to measure. However, ROI measurement is only powerful if it is accurate. When it's not, it becomes dangerous and that is exactly what is happening in the mobile ad space today. The main culprit of this is fraud, with new and advanced techniques built to game attribution platforms to mark organic users and non-organic ones. When this happens, the ROI looks great but it is in fact false. The session will explore how this fraud has evolved and what can be done to fight back!

Head of Sales- Mediterranean and Eastern Europe
In Partnership With:

13:00 PM – 14:00 PM

Networking Lunch

14:00 PM – 14:25 PM

What is a technologically driven pizza company?

In Partnership With:

14:30 PM – 14:45 PM


Digital Marketing Manager
In Partnership With:

14:50 PM – 15:15 PM

Mobile Attribution Update

The Mobile Marketing Association (MMA) launched an industry-wide research initiative called SMoX, aimed to quantify the value of mobile in the advertising mix and to provide fact based advice to help marketers maximise the impact of their mobile investment. Hear the latest results from this initiative and discover how you too can maximise your mobile marketing spend. Also the MMA Marketing Attribution Think Tank (MATT) will help rethink the world of marketing measurement and attribution, and give marketers better measurements, tools and confidence in connecting marketing to business outcomes.

Managing Director, EMEA
Mobile Marketing Association

15:20 PM – 15:45 PM

Digital Ad Ratings

Media Research General Manager
In Partnership With:

15:45 PM – 16:00 PM

Networking Break

16:00 PM – 16:25 PM

LinkedIn: Speaking to a Professional Mindset

Partner Manager EMEA

16:30 PM – 16:45 PM

Yapı Kredi Bankası

Head of Mobile Product Management
Yapı Kredi
In Partnership With:

16:50 PM – 17:15 PM

How to grow customer engagement through mobile.

 In this presentation, we will show how data can deliver a better understanding of what today’s consumers want and expect from this critical channel. We will also provide some best practice insight on creating a more relevant and intimate level of engagement and drive better brand satisfaction through apps.

Sr Account Manager, App Annie EMEA
App Annie
In Partnership With:

17:20 PM – 17:45 PM

Social or Mediatic?

17:45 PM – 18:00 PM

Closing Remarks


Session topics from industry leaders on how mobile is building closer connections to consumers.


Speakers and panelists include industry heavyweights from leading brands and technology enablers.


Relax and enjoy upscale accommodations.


These events sell out fast. Secure your seat today.

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