Jon Hook is a mobile marketing executive and entrepreneur experienced in building, launching and running mobile technology and media businesses. He was a co-founder of Odyssey Mobile Interaction a London based mobile advertising network, which was acquired by the US based software company Phunware in December 2014. Jon is currently VP, Agencies EMEA at AdColony, the market leading mobile video advertising platform. With their pioneering instant play video technology and 100% owned and operated publisher base , AdColony power mobile marketing initiatives for their agency partners including Dentsu Aegis, Essence, IPG, Group M and Omnicom. Jon’s agency experience includes time as Head of the Mobile Practice at MediaCom and Client Services Director at Carat. He was named in Media Week’s 30 Under 30, is a member of the IAB Mobile Council and recently became one of The Drum’s Mobile Top 50. He is also a board advisor at fitness app Kaizen.