Jad started his professional career in mobile with a startup in Paris, specialising in mobile advertising. Joining App Annie in 2015, he is responsible for advising clients on how to leverage the mobile app economy for maximum growth across their businesses. Working across multiple verticals, including gaming, retail, media & entertainment, and financial services, Jad uses App Annie’s comprehensive market data to guide companies in their product planning, international expansion, mobile user engagement, and competitive benchmarking. Jad has a BA in economics and mathematics from the American University of Beirut, and has an MSc in Managerial and Financial Economics and a certificate in Digital Transformation of Businesses from HEC Paris.