The Art of the possible - building knowledge, creativity and innovation in Mobile
Wednesday, October 5, 2016
8:15 AM – 9:15 AM
Registration & Networking Breakfast
Registration & Networking Breakfast
9:30am – 10:10am
Opening Keynote: Crafting Brands for Life in a Connected World
Opening Keynote: Crafting Brands for Life in a Connected World
Opening Keynote: Crafting Brands for Life in a Connected World
Opening Keynote: Crafting Brands for Life in a Connected World
10:10am – 10:50am
Mobile Creativity Insights - Smarties Analysis: learning from the best
Mobile Creativity Insights - Smarties Analysis: learning from the best
In this presentation, Bhomik will:
- Identify the major mobile creativity trends which have differentiated Smarties award winners in the EMEA region
- Illustrate these trends with regional examples
- Provide practical evidence-based tips about how to elevate your mobile creativity from good to great
10:50am – 11:20am
Networking & Coffee Break
Networking & Coffee Break
11:20am – 12:00pm
Panel: Creativity and Innovation in mobile Been there, done that, got the T-shirt: Industry Experts discuss the Art of the Possible
Panel: Creativity and Innovation in mobile Been there, done that, got the T-shirt: Industry Experts discuss the Art of the Possible
This session will cover:
- What is the industry doing to ensure that it offers the best in class creative to brands?
- What has worked well globally that has been and can be adapted for the MENA region?
- The explosion of mobile video in the region, along with one of the highest mobile penetrations globally - how can the industry help brands communicate with audience through video?
- Native - the mobile page is busy, users are getting used to ads. Native is seamless, non intrusive and effective - Why should brands use Native?
Moderator
11:20AM – 12:00 PM
Breakout Session
Breakout Session
Trending Mobile-First Executions
Trending Mobile-First Executions
Trending Mobile-First Executions
Trending Mobile-First Executions
12:00pm – 12:40pm
Unifying Chat, Social, Commerce and Ads - The Next Frontier for Brands and Advertisers
Unifying Chat, Social, Commerce and Ads - The Next Frontier for Brands and Advertisers
Mobile messaging apps are the new face of social media. Research have shown that they are used almost nine times a day, five times the average for all mobile apps. As its users are loyal, and “always-on”, mobile messaging apps are becoming more top of mind for many brands and advertisers; and evolving into “eco-systems” rather than standalone messaging apps. While it is certain that companies such as Facebook, Twitter, Google and LinkedIn will be dominating the headlines for years to come, it is quite clear that the new faces of social media - “Dark Social” messaging services such as Line, WeChat and BBM are transforming the way consumers and brands interact.
In Partnership With:
12:40pm – 13:10pm
How much should I be spending in mobile? - MMA SMoX Results
How much should I be spending in mobile? - MMA SMoX Results
The Mobile Marketing Association (MMA) launched an industry-wide research initiative called SMoX, aimed at quantifying the value of mobile in the mix and to provide fact based advice to help marketers maximise the impact of their mobile investment. Discover how you to too can maximise your mobile marketing spend.
13:10pm – 14:10pm
Networking Lunch
Networking Lunch
14:10pm – 14.50pm
Post Lunch Keynote - The 3rd Era of Digital
Post Lunch Keynote - The 3rd Era of Digital
Post Lunch Keynote - The 3rd Era of Digital
Post Lunch Keynote - The 3rd Era of Digital
In an era of liquid customer expectations, the battleground is experience. In order to create experiences that meet new expectations, it’s vital to design & deliver services that offer magic. Kenneth Lindfors of Fjord defines this era as Living Services. This session will describe how brands will use the Internet of Things and powerful data analytics to create services that come to life; predicting and reacting to consumers’ changing needs and circumstances. In other words, branded services that are personalised and change in real-time for every individual wherever they are and whatever they are doing.
14:50pm – 15:30pm
Panel : Programmatic - the explosion of automated buying. Riding the wave- Industry Experts discuss the opportunities, what's available and what's next.
Panel : Programmatic - the explosion of automated buying. Riding the wave- Industry Experts discuss the opportunities, what's available and what's next.
This session will cover:
- Programmatic buying has seen huge growth in ME, why is that? Why are some brands shifting budget, why are some not? When should programmatic be used.
- What is the benefit to a brand buying automated versus managed?
- The language of programmatic and why is that a challenge – let’s unravel.
- Getting the best out of programmatic - picking the right exchanges and suppliers. What are the considerations?
Moderator
15:30pm – 16:00pm
Networking & Tea break
Networking & Tea break
16:00pm – 16:40pm
Exploring and explaining the opportunities in mobile
Exploring and explaining the opportunities in mobile
This session will cover:
- Why mobile is important?
- Engaging with consumers through mobile
- Building mobile marketing strategies
- Adapting creative processes with mobile in the mix
- Taking advantage of mobiles strengths – for example location, data, video, messaging
Moderator
16:40pm – 17:20pm
Closing Keynote - Music Entertainment in Play
Closing Keynote - Music Entertainment in Play
At the closing of the day, Anghami will reflect on the day’s insights, ideas, and inspirations to talk about the opportunities that mobile presents today. Rami will be sharing how Anghami leverages the capabilities of mobile to engage consumers, the scale of mobile to grow, and the influence of mobile to connect fans with their favorite artists and brands.
17:30pm – 19:00pm
Cocktail reception
Cocktail reception
