The Art of the possible - building knowledge, creativity and innovation in Mobile | MMA Global

Wednesday, October 5, 2016

8:15 AM – 9:15 AM

Registration & Networking Breakfast

9:15 AM – 9:30 AM

Opening & Welcoming Remarks

9:30am – 10:10am

Opening Keynote: Crafting Brands for Life in a Connected World

Opening Keynote: Crafting Brands for Life in a Connected World

Director Media, North Africa & Middle East

10:10am – 10:50am

Mobile Creativity Insights - Smarties Analysis: learning from the best

In this presentation, Bhomik will:

  • Identify the major mobile creativity trends which have differentiated Smarties award winners in the EMEA region
  • Illustrate these trends with regional examples
  • Provide practical evidence-based tips about how to elevate your mobile creativity from good to great
Head of Media & Digital Solutions
Millward Brown - MENAP

10:50am – 11:20am

Networking & Coffee Break

11:20am – 12:00pm

Panel: Creativity and Innovation in mobile Been there, done that, got the T-shirt: Industry Experts discuss the Art of the Possible

This session will cover:

  • What is the industry doing to ensure that it offers the best in class creative to brands?
  • What has worked well globally that has been and can be adapted for the MENA region?
  • The explosion of mobile video in the region, along with one of the highest mobile penetrations globally - how can the industry help brands communicate with audience through video?
  • Native - the mobile page is busy, users are getting used to ads. Native is seamless, non intrusive and effective - Why should brands use Native?
Director of Brand Advertising, EMEA
Managing Director - MENA
Nimbuzz Messenger
Sales Director
Corporate Communications and Reputation Manager
Procter & Gamble

11:20AM – 12:00 PM

Breakout Session

Trending Mobile-First Executions

Regional Business Director

Trending Mobile-First Executions

more info

12:00pm – 12:40pm

Unifying Chat, Social, Commerce and Ads - The Next Frontier for Brands and Advertisers

Mobile messaging apps are the new face of social media. Research have shown that they are used almost nine times a day, five times the average for all mobile apps. As its users are loyal, and “always-on”, mobile messaging apps are becoming more top of mind for many brands and advertisers; and evolving into “eco-systems” rather than standalone messaging apps. While it is certain that companies such as Facebook, Twitter, Google and LinkedIn will be dominating the headlines for years to come, it is quite clear that the new faces of social media - “Dark Social” messaging services such as Line, WeChat and BBM are transforming the way consumers and brands interact.
Chief Executive Officer
In Partnership With:

12:40pm – 13:10pm

How much should I be spending in mobile? - MMA SMoX Results

The Mobile Marketing Association (MMA) launched an industry-wide research initiative called SMoX, aimed at quantifying the value of mobile in the mix and to provide fact based advice to help marketers maximise the impact of their mobile investment. Discover how you to too can maximise your mobile marketing spend.
Managing Director EMEA

13:10pm – 14:10pm

Networking Lunch

14:10pm – 14.50pm

Post Lunch Keynote - The 3rd Era of Digital

Post Lunch Keynote - The 3rd Era of Digital

In an era of liquid customer expectations, the battleground is experience. In order to create experiences that meet new expectations, it’s vital to design & deliver services that offer magic. Kenneth Lindfors of Fjord defines this era as Living Services. This session will describe how brands will use the Internet of Things and powerful data analytics to create services that come to life; predicting and reacting to consumers’ changing needs and circumstances. In other words, branded services that are personalised and change in real-time for every individual wherever they are and whatever they are doing.
Group Director ME
Fjord, an Accenture Company

14:50pm – 15:30pm

Panel : Programmatic - the explosion of automated buying. Riding the wave- Industry Experts discuss the opportunities, what's available and what's next.

This session will cover:

  • Programmatic buying has seen huge growth in ME, why is that? Why are some brands shifting budget, why are some not? When should programmatic be used.
  • What is the benefit to a brand buying automated versus managed?
  • The language of programmatic and why is that a challenge – let’s unravel.
  • Getting the best out of programmatic - picking the right exchanges and suppliers. What are the considerations?
Commercial Director
Managing Director
Mediaquest Corp.
Director - Digital & Mobile,
Starcom Middle East
Corporate Communications and Reputation Manager
Procter & Gamble

15:30pm – 16:00pm

Networking & Tea break

16:00pm – 16:40pm

Exploring and explaining the opportunities in mobile

This session will cover:

  • Why mobile is important?
  • Engaging with consumers through mobile
  • Building mobile marketing strategies
  • Adapting creative processes with mobile in the mix
  • Taking advantage of mobiles strengths – for example location, data, video, messaging
Head E-Commerce & Distribution
Dubai Parks and Resorts
META Regional Media Director
Mars Incorporated
Managing Director

16:40pm – 17:20pm

Closing Keynote - Music Entertainment in Play

At the closing of the day, Anghami will reflect on the day’s insights, ideas, and inspirations to talk about the opportunities that mobile presents today. Rami will be sharing how Anghami leverages the capabilities of mobile to engage consumers, the scale of mobile to grow, and the influence of mobile to connect fans with their favorite artists and brands.
Head of Marketing

17:20pm – 17:30pm

Closing remarks

17:30pm – 19:00pm

Cocktail reception


Session topics from industry leaders on how mobile is building closer connections to consumers.


Speakers and panelists include industry heavyweights from leading brands and technology enablers.


Relax and enjoy upscale accommodations.


These events sell out fast. Secure your seat today.

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