Bhomik has been in Millward Brown for about 10+ years in Hong Kong and Singapore. Bhomik is the founding member of digital team and is greatly instrumental in developing digital measurement solutions across Asia Pacific Middle East and Africa. Has recently moved to MB Dubai to head the media practice for MENA. Currently in this capacity, focusing on capability/infrastructure development, new biz and marketing for media and digital solutions.
Prior to that, he was working with TNS in India, where he worked on branding tracking, product testing, pricing as well as motivational segmentation solution NeedScope.