Eyad joined P&G in 1994 after completing an Electrical Engineering degree from KFUPM university in Saudi Arabia. He’s held several positions in operation and Purchasing between 1994 to 2002. Since then, Eyad has started managing P&G Media in the Middle East until moving to Dubai in 2008. He’s held several Media & Marketing Purchasing positions across Central Europe, Middle East & Africa region at P&G until he moved to Mars in 2012 to lead Media across the META region. Eyad holds a diploma in Digital Marketing from the Institute of Direct & Digital Marketing (IDM) in the UK.