Agenda | Mobile Marketing Association

Agenda

April 13, 2016 | São Paulo

Wednesday, April 13, 2016

9:00 AM – 9:45 AM

Registration and coffee / Credenciamento e café


9:45 AM – 10:00 AM

Opening and welcome / Abertura e boas vindas

10:00 AM – 10:30 AM

Passion for leadership / Paixão por liderar

Coach
Brazil men's national volleyball team
In Partnership With:

10:30 AM – 11:00 AM

Lose programmatic fear / Perdendo o medo da programáica

Head of Programmatic
Adsmovil
Director Technological Platform
Globo.com
Digital Media Manager
Telefonica | Vivo
Digital & Content Marketing Manager
Itau
In Partnership With:

11:00 AM – 11:30 AM

X-Device e a sua relevância para o varejo/ Cross Device and it´s relevance for retailers

Commercial Director Brazil
Criteo
Mobile Product Manager LATAM
Netshoes
Marketing Director
Peixe Urbano
In Partnership With:

11:30 AM – 12:00 PM

Entrepreneurs love mobile and here is why / Empreendedores amam mobile e esse é o motivo

CEO
GetNinjas
President
Patricia Meirelles TV channel and Lide Futuro
CMO
Singu

12:00 PM – 12:30 PM

The power of sponsored data / O poder da navegação patrocinada

General Manager
Vivo Ads
Partner, Founder and CEO
MUV
Marketing & Communication Manager for Latam
Netshoes
In Partnership With:

12:30 PM – 1:55 PM

Lunch / Almoço


1:55 PM – 2:00 PM

Welcome back / Abertura tarde

2:00 PM – 2:30 PM

SMoX Insights: the value of mobile in the mix of Coca-Cola / Insights do SMoX: a importância do mobile no mix da Coca-Cola

CEO
Mobile Marketing Association
Group Director, Global Connections
The Coca-Cola Company

2:30 PM – 3:15 PM

An economy outlook of Brazil / Um outlook da economia do Brasil

Economist and President
Ricam Consultoria
In Partnership With:

3:15 PM – 3:45 PM

Leadership fireside chat / Um papo aberto entre líderes

Managing Director- Latam
MMA
Communications and Digital Director
Consumer Products Division at L'Oréal
Marketing Director
Vigor
Media & Content and Consumer Relations Director
Heineken Brasil

3:45 PM – 4:15 PM

Conversion or death: success cases in mobile / Conversão ou morte: cases de sucesso em mobile

Sales Vice President
PSafe
Online Media
Magazine Luiza
Online Media and Web Analytics Director
Jotacom
Director of Marketing and Special Digital Projects
Globo
In Partnership With:

4:15 PM – 4:30 PM

Coffee Break


4:30 PM – 5:00 PM

How to build effective metrics for mobile / Criando métricas eficientes em mobile

CEO
Mirum LATAM
VP Sales LATAM
S4M
MD LATAM & Africa
AppsFlyer
Partner and Director of New Businesses
Logan
In Partnership With:
In Partnership With:
In Partnership With:

5:00 PM – 5:30 PM

O despertar da web: AMP, PWA, identidade e pagamentos/ Web awakeness: AMP, PWA, identity and web payments

Strategic Partner Development
Google
In Partnership With:

5:30 PM – 5:45 PM

Wrap Up / Encerramento


5:45 PM – 7:00 PM

Cocktail / Coquetel

In Partnership With:

Agenda

Session topics from industry leaders on how mobile is building closer connections to consumers.

Speakers

Speakers and panelists include industry heavyweights from leading brands and technology enablers.

Venue

Relax and enjoy upscale accommodations.

Register

These events sell out fast. Secure your seat today.

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