Brand expert Heidi Brauer challenges marketers to embrace intuitive decision-making alongside data-driven insights, addressing the critical question of when and how intuition adds value in strategic brand decisions, and how to bring it to life in the real life leadership context.
TikTok has flipped the script on storytelling. It's no longer about polished ads, but raw, real, and relatable content. Stories are now personal, authentic, and layered with meaning. So the question is: In today's world with heightened expectations from brands, how can they tell stories that are worth listening to and provide real value?
During this keynote Kelvin Jonck and Maxime Calot will explore how most successful businesses build delightful, frictionless user experiences along the whole digital journey, from initial acquisition to long term retention
Marketing leaders today face relentless pressure to deliver immediate value from their tech investments. Khensani Nobanda explores her successful approach to selecting, integrating, and maximizing marketing technology stacks through strategic testing and experimentation. She'll unpack how CMOs can confidently navigate the complexities of Martech and AI, turn experimentation into measurable success, and drive impactful commercial outcomes by continuously adapting, innovating, and triumphing over uncertainty.
In the era of signal loss, privacy-first marketing, and fragmented consumer attention, telcos are uniquely positioned to transform the mobile advertising landscape. Jason Probert, General Manager: Digital Services at MTN South Africa, explores how mobile network operators are redefining targeting, engagement, and ROI in advertising through AI-driven innovations and proprietary network insights
Mpho Dlamini Dlamini
MMA SA Country Manager
MMA South Africa
E: [email protected]
