20 years in the ad game and Aviv's still smiling. Yup, even with a mask on. An annoying optimist and technophile with a penchant for baseball hats and digital, Aviv's a firm believer there's no problem creativity can't solve. From his humble beginnings at some of the finest ad agencies in Miami, Chicago, San Francisco, New York, London and his beloved hometown of Joburg, to forming his own creative consultancy in 2014, catching the eye of Facebook where he now leads their creative division for Africa as Head of Creative Shop, Aviv lives to turn on the lights to the beauty and power of digital creativity.