IMPACT South Africa 2024 | MMA Global

IMPACT South Africa 2024

MMA IMPACT: 'AI for Marketing' Applied Masterclass 2024

Experience the forefront of AI-driven marketing at MMA IMPACT, where industry visionaries and AI experts converge to redefine marketing strategies with groundbreaking insights. This event showcases how AI and machine learning are revolutionizing media strategies for leading local brands like Showmax, and international brands such as Shell and Bayer, driving both top and bottom lines


Register for the annual MMA SA IMPACT spring conference co-located with the CMO Summit at Leaderex this year! Join us for an all-inspired Industry Networking event themed: 
Mastering AI for Marketing Supremacy Redefining Strategies with Groundbreaking Insights. You will receive a masterclass session on: 

  1. How Bayer, one of the fastest growing global Pharmaceutical companies, applied AI to revolutionize the marketing personalization and campaign optimization for Berocca, with keynote Rebecca Huda, UK &I Marketing Manager and EU Cluster lead - Nutritional, Bayer Pharmaceutical. 

  2. Learn the practical steps for breaking through barriers and taking meaningful action. Understand the successes and challenges in executing AI-driven advertising and gain insights into navigating the complexities of privacy-centric personalization with a never-before-done approach. Speakers include: Vince Maher, MMA Chair, Katherine Madley VP Marketing, Massmart, Jacques Burger, CEO M&C Saatchi Group SA, Musa Kalenga, Group CEO Brave Group, Adrian Naidoo MD Mindshare, Antonio Petra, Strategy Director, VML 

This invite is for you and your chosen team members to attend an engaging cheese and wine networking session, leading on to the AI Applied Masterclass at this year’s annual IMPACT conference, co-located with the CMO Summit at Leaderex!
 
Event Details:
Date:12 September 2024  
Time: 17:00 – 20:00  
Location: Sandton Convention Centre

 
Masterclass highlights:
 

  • Panel Discussion: ’Stop Hesitating and Start Winning with AI’

    • Explore practical steps to leverage AI for transforming customer connections and driving growth.

  • International Keynote Presentation: AI-Powered Breakthroughs

    • Learn about real-world experiments and insights on leveraging AI for personalization from Rebecca Huda, UK & I Marketing Manager, Bayer Pharmaceutical.

  • Insights on AI for Creative Effectiveness

    • Discover how leading brands are harnessing AI to enhance their creative processes.

  • Launch of MMA Academy

    • Get introduced to innovative frameworks for integrating AI across marketing strategies.

To register click on the above link to go through to the CMO summit registration page. Use the code: ‘MMA’ to gain access to the invite only MMA masterclass event.
 

All attendees will receive the MMA level 1 Certificate of Introductory AI and Measurement in Marketing Applied Masterclass, as well as the case study results from MMA CAPS.

 

Venue

 

 

Become an IMPACT South Africa 2024 partner today.

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or, contact:

Mpho Dlamini Dlamini
MMA SA Country Manager
MMA South Africa
E: [email protected]