Your Invitation Code : "MMA"Practical session on how AI platforms can be implemented for marketers– challenges/successes.
Bayer Pharmaceuticals- the UK &I Marketing Manager and EU Cluster lead- Nutritional, Rebecca Huda, who led the study for Bayer with the Berocca brand, will talk through why the product was selected, how the study was implemented, executed, the results and long term plans for incorporating AI tech into the marketing of her brands to consumers.
Vas Bakopolus the VP of research for MMA, will share the methodology and provide advise /guidance for any CMO’s who maybe in the early stages of considering/ or have begun testing, the use of AI in their day to day marketing org, discussing the opportunities/challenges that come with it.
Media AI in Action: How Showmax actually uses actual AI to actually drive top and bottom lines Showmax walks the walk when it comes to AI/ML, using custom algorithms designed to map its digital media spend to its physical points of sale, and to optimize the financial metrics behind that spend. We will include a top level comparison from the MMA global CAPS study.
Many marketing leaders are cautious about AI, focusing on small gains and missing its full potential. It’s time for CMOs to stop hesitating and start winning with AI, leveraging it to transform customer connections and drive growth. This panel discussion offers practical steps for breaking through barriers and taking meaningful action, empowering you to lead the AI revolution in your marketing strategy.
NEW from MMA AI Leadership Coalition’s Consortium on AI Personalisation
In the spirit of ‘making the impossible possible,’ MMA’s Consortium for AI Personalisation (CAP) has shattered the barriers to driving digital marketing impact through the application of AI with a never-before-attempted approach. Through rigorous real-world trials, MMA’s CAP research, powered by AI and Machine Learning reveals unprecedented results.
With CAP studies to date delivering triple-digit performance improvements, here is an experiment with AI personalisation in Audio advertising. A/B split tests to optimise content are out - now it’s about One Hot Encoding and K Modes Clustering with unsupervised learning – welcome to the future. Learn from this CMO’s successes and challenges in executing AI-driven advertising and gain insights into navigating the complexities of privacy-centric personalisation with a never-before-done approach. There will also be a simplified view of the actual tech behind these AI experiments. Remember, this is empirical, unbiased research from MMA Global’s Think Tanks.
Workshop overviews to cover:
Mpho Dlamini Dlamini
MMA SA Country Manager
MMA South Africa
E: [email protected]
