Lana is a self-confessed digital addict. She has 20 years’ experience in a wide range of digital disciplines ranging across digital channel, digital product development and digital marketing. She believes passionately that technology and innovation, when used in the right combination, can help make the world to a better place.
She currently holds the position of Executive Head of Digital Marketing at Vodacom. She leads the team that delivers on all digital marketing requirements within the business, including paid, search, social, content and DCVM marketing, across all marketing segments.
She was previously employed by First National Bank (FNB) as Head of Digital Marketing and Media, where she played a key role in establishing FNB as a recognised leader in digital and social marketing. Formerly she held positions at Absa in the capacity of Channel Manager Mobile Portals and at MTN SA as Senior Manager Portals and Interactive. Earlier in her career, she founded and managed a through-the-line advertising agency and spent some time with technology company Paracon Holdings, as Divisional Manager for Business Solutions.
She was recently voted as one of the thirty most influential women in digital in South Africa.