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Retail Media 2.0 - Moving Up The Funnel

Retail media plays a crucial role across the consumer journey, making it an essential touchpoint for brands to drive both awareness and conversion. In the era of Retail Media 2.0, the focus has shifted from a narrow emphasis on search-driven e-commerce to a more holistic, full-funnel approach that leverages the wealth of first-party shopping and streaming signals to power impactful advertising solutions.

 

Released: 
November, 2024
Education Section: 
Best Practices, Guidelines, Research, Trends Reports
Region: 
APAC, India, Global
Keywords: 
2024
Article

Retail Media: Blending the science of performance and the art of brand building

In recent years, the marketing landscape has undergone a significant transformation with the emergence of retail media networks, heralding what many consider to be the third wave of digital advertising.
Article

Top Factors That Are Fueling the Growth of Retail Media

The retail media landscape has experienced significant growth and transformation in recent years and is projected to grow at an annual rate of 25% in the next five years, reaching a substantial value of $100 billion.
Article

Retail Media: Blending the science of performance and the art of brand building

In recent years, the marketing landscape has undergone a significant transformation with the emergence of retail media networks, heralding what many consider to be the third wave of digital advertising.
Article

Tips for CMOs: How to future-proof your investments in AI for retail media

Customer preferences and expectations often evolve too rapidly for marketers to keep up with. Here’s where AI in retail media is changing the game. AI is helping CMOs stay up-to-date and continually adapt to survive and thrive.

RMNIL

Retail media networks (RMNs) are marketing channels owned by retailers, commerce sites, Super apps etc encompassing websites, apps, and other platforms. They provide Online & Offline space for retailers to advertise their products or sell advertising slots to other brands, for creating awareness & amplification to conversion & transactions - making them an integral part of modern marketing.

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