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Article

Retail Media: Blending the science of performance and the art of brand building

In recent years, the marketing landscape has undergone a significant transformation with the emergence of retail media networks, heralding what many consider to be the third wave of digital advertising.
Article

Top Factors That Are Fueling the Growth of Retail Media

The retail media landscape has experienced significant growth and transformation in recent years and is projected to grow at an annual rate of 25% in the next five years, reaching a substantial value of $100 billion.
Article

Retail Media: Blending the science of performance and the art of brand building

In recent years, the marketing landscape has undergone a significant transformation with the emergence of retail media networks, heralding what many consider to be the third wave of digital advertising.
Article

Tips for CMOs: How to future-proof your investments in AI for retail media

Customer preferences and expectations often evolve too rapidly for marketers to keep up with. Here’s where AI in retail media is changing the game. AI is helping CMOs stay up-to-date and continually adapt to survive and thrive.
Series

Watch On-Demand: MMA's Decoding AI for Marketers training series

A foundational training series that gets marketers hands-on with Generative AI. 5 Days / 1-Week Marketer Training Series - July 29 through August 2

RMNTT

Retail media networks (RMNs) are marketing channels owned by retailers, commerce sites, Super apps etc encompassing websites, apps, and other platforms. They provide Online & Offline space for retailers to advertise their products or sell advertising slots to other brands, for creating awareness & amplification to conversion & transactions - making them an integral part of modern marketing.

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Checklist

Marketing AI Implementation Checklist

A comprehensive guide for responsibly integrating AI into marketing strategies, covering 13 key areas from leadership vision to continuous improvement.
Framework

Generative AI Governance Framework for Marketing

A marketing framework for harnessing the power of generative AI, while safeguarding consumers and ensuring legal compliance.
Framework

Marketing AI Risk Evaluation Framework

Addressing key risk categories, including privacy, accuracy, ethical, and compliance risks, providing marketers with tools to navigate the complex landscape of AI implementation.
Assessment

CX Maturity Assessment

Find out how your organization’s CX capabilities stack up against industry leaders with this brief assessment.