With work from home being the new normal, digital content has taken centre stage - TikTok has seen a surge in time spent by users engaging & creating with short form video. User generated content is a high impact format of story-telling that has become more relevant today, than ever. This webinar touches upon how brands partnered with TikTok to really captivate users on a platform so inclusive and cause driven.

The webinar will shed light in:

• How is UGC & Creativity so native to TikTok
• What are key platform trends emerging in these uncertain times
• How can brands tap into these trends to build long-lasting connections with users

"Glad to conclude yet another super productive webinar with MMA India. In spite of us still adjusting to the WFH arrangement, I have had the chance to interact with a young audience of marketing professionals. While doing so, I too shared insights on the role of UGC platforms like TikTok that enable execution of successful brand campaigns in this digital age. Looking forward to more such webinars in the times to come with MMA." Sam Singh